Corona Sunset Hours Campaign Graphics
Turning a Summer Bar Event into a Visual People Could Feel Before They Arrived
Corona Sunset Hours at City Caffe Zvolen needed more than a basic event poster. The whole idea stood on atmosphere: cold Corona, sunset light, mixed drinks, music, people outside, and that specific summer feeling where one evening can easily turn into a memory.
We shaped the graphics around that energy. Warm light, bold distressed typography, beach-inspired visuals, strong contrast, and simple event information made the campaign easy to notice and easy to understand.
The result was a compact visual system for a summer bar activation: one main event poster and one matching mixed drinks menu. Both pieces worked together, so the event did not feel like a random promo. It felt like a small branded experience.
What We Helped Fix
The event had a strong mood: Corona, summer, DJ, drinks, prizes, and a relaxed bar setting. What it needed was a visual presentation that could package all of that quickly.
The goal was to make people understand the vibe in seconds. Not by explaining too much, but by making the graphic feel like the event itself.
A Stronger Event Hook
We built the main poster around one clear promise: sunset hours, cold drinks, music, and a summer night at City Caffe Zvolen.
The large headline gives the campaign instant recognition. The supporting details make the event practical: date, time, location, DJ, drinks, and what people can expect when they come.
Visuals With More Energy
Instead of a flat bar promo, the design uses warm photography, sunlight, movement, rough textures, and bold white type. It feels outdoor, hot, casual, and social.
That matters for event promotion. People do not decide only from information. They react to the feeling first.
A Drink Menu That Extends the Campaign
The second graphic turns the mixed drinks into part of the experience. Corona Sunsets, Corojito, and Corona Sunrise are presented as simple, bright, summer-ready drinks.
The yellow background, circular drink images, brush details, and distressed type connect the menu back to the poster, so the campaign feels consistent across touchpoints.
How We Made the Campaign Work Harder
A good event graphic has to do several things at once. It has to catch attention, sell the mood, show the offer, and make the practical details clear. For Corona Sunset Hours, we kept the system bold and direct. No overdesigned layout. No unnecessary text. Just a strong visual rhythm that supports the event.
A Poster Built for Fast Attention
The main poster leads with scale. SUNSET HOURS dominates the layout, while the Corona bottle and beach scene give the visual immediate context. The event details are placed in a clear hierarchy: venue, date, time, DJ, then the reasons to come. Cold Corona. Mixed drinks. Prizes. Music. Summer mood. Everything important is visible without needing to study the poster.
A Menu That Makes the Drinks Feel Desirable
The mixed drinks menu was designed to make the offer feel easy to choose. Each drink has its own name, ingredients, and visual space. The layout feels playful, but still structured. People can quickly scan what is available, while the design keeps the same sunny Corona atmosphere as the main event poster.
Brand Energy Without Making It Heavy
Corona already has a recognisable world: beach, sun, lime, light beer, relaxed lifestyle. The graphics lean into that, using warm colour, distressed type, white brush textures, and strong summer contrast.
The design feels branded without needing to explain the brand. It lets the visual codes do the work.
Promotion Ready for Print and Digital
The campaign pieces were created to work in real bar promotion, not only as pretty graphics. The poster can attract attention in-feed or on-site. The drink menu supports the offer during the event itself.
Together, they help the promotion feel more complete and more intentional.
A summer event kit made to sell the mood fast
The campaign needed to work before the event and during the night itself. We built the visuals as a compact promotional system: one bold poster, one drink menu and one clear summer direction.
From quick attention to drink choice
The poster gets people interested before they arrive. The menu keeps the same energy going once they are at the bar. Together, they turn a simple event announcement into a more complete branded experience.
A poster built for instant atmosphere
The main event graphic leads with a huge SUNSET HOURS headline, warm beach photography and clear practical details. It tells people where to go, when to come and what kind of night to expect.
A menu that turns the offer into part of the event
The mixed drinks graphic gives each Corona-based drink its own space, name and ingredients. The yellow background, brush texture and circular drink visuals keep the menu bright, easy to scan and connected to the main poster.
What Flamia Delivered
for Corona Sunset Hours
Event Poster
A bold campaign poster that made the event easy to understand at a glance: sunset mood, Corona cues, date, time, location, DJ, drinks and prizes.
Mixed Drinks Menu
A matching menu design that extended the campaign language into the bar experience and made the drink offer feel more desirable and easier to choose.
Campaign Visual Direction
A compact visual system built around warm light, distressed typography, beach-inspired details and strong contrast, so the event felt like one coherent branded moment.
Print and Digital Assets
Ready-to-use graphics for promotion before the event and practical communication on site, keeping the campaign clear across every touchpoint.
How We Approached the Project
01
Define the atmosphere
We started with the feeling the event needed to sell: summer light, cold drinks, music, friends and an evening that feels easy to join.
02
Build the hook
The main poster was shaped around fast recognition, with a strong headline, practical event details and visual cues people could understand in seconds.
03
Extend the system
We carried the same language into the drinks menu so the campaign did not stop at promotion. It continued into the customer experience at the bar.
04
Keep it clear
The final graphics made the event feel more intentional, easier to notice and easier to act on, while still keeping the relaxed summer energy at the centre.