We look at your market and the brands your customers choose between. We relate the findings to your offer and recommend changes to your website or marketing.
You receive a clear report comparing selected competitors, summarising market findings and identifying the sources behind them.
We explain what the findings mean for your offer and communication, distinguishing supported conclusions from ideas that need testing.
We walk you through the findings and explain where to start. You can use the recommendations with your own team or as the basis for further work together.
We review available information about your market, its development and the customers you want to reach. We focus on questions that matter to your offer and explain which ones the available evidence can answer.
We compare selected competitors' products or services, how they present them and their publicly available prices. We examine what each offer includes, who it is aimed at and the reasons it gives customers to choose it.
We look at how competitors explain their offers on their websites and across selected marketing channels. We compare their main messages, content and the path to an enquiry or purchase.
We identify the findings that matter for your decisions. We recommend specific changes to your offer, website or communication and highlight ideas worth testing first.
We discuss your offer, customers and the decision you need help with. Together, we agree on the market, competitors, scope and price.
We examine selected public sources, competitor offers and the information you provide. We record the evidence behind each finding and any gaps in the available data.
We relate the comparison to your situation, identify relevant opportunities and recommend changes to your offer, website or communication, including ideas worth testing.
We deliver the report and review the findings and recommended priorities with you. We explain the reasoning and answer your questions about the next steps.
Your report brings together a market overview, competitor comparison and recommendations prioritised around your agreed goals. It includes sources, limitations and questions that need further investigation. We walk you through it so you can put the findings to use.
Tell us what you offer, who you want to reach and which decision the analysis should help you make. Existing research, business information and competitors you already know about are useful too. We agree on the market, brands to compare and specific questions together.
We use publicly available sources and information you provide. The report identifies the sources and limitations of the findings. Customer interviews and surveys are outside the standard scope; any additional research would need to be discussed separately.
Yes. This is a standalone service with no requirement to commission further work. We agree on the scope and price before starting, based on the market, brands being compared and questions you need answered.
Tell us what you offer and which decision you are preparing to make. We will suggest a scope for the analysis and the information we need from you.
