Pieta
Piešťany
We created a visual identity and website that help people find the information they need, even at a difficult time.
Visual identity · Web design · Copy and SEO
Funeral and cemetery services
Website design and visual identity for Pieta Piešťany.
Pieta's visual identity draws on the colours and logo of the city of Piešťany. We adapted them for funeral services, keeping a connection to the city while giving the brand a dignified presence in a sensitive setting.
Our website design started with the situations visitors face. Funeral services, obituary notices and practical guidance received a clear structure. We developed the design, navigation and copy together to make the website easy to understand.
The website also includes SEO copy focused on the company's services in Piešťany. We connected individual pages with visitors' questions and local search intent. The visual identity and website were developed together, with both the brand and everyday use in mind.
A visual identity rooted in Piešťany.
Pieta’s visual identity draws on the logo of the city of Piešťany and its colours, blue and yellow. For the funeral service, we chose more muted shades: dark blue, cream and sand.
Dark blue, cream and sand form the foundation of the web design. Together with clear typography and generous spacing, they connect the individual pages into a cohesive funeral service website.
Dark blue
Cream
Sand
A clear website structure
for sensitive situations.
When designing the website for Pieta Piešťany, we focused on what each visitor needs to do. Contact details, services and obituary notices therefore have a clear place in the main navigation.
Contact without searching
The phone number, round-the-clock availability and contact button are visible from the start. Anyone who needs help can get in touch with the funeral service straight away.
A direct route to obituary notices
Visitors looking for an obituary notice can go directly from the homepage or the main navigation. They do not have to work through information intended for people arranging a funeral.
Services and content for local search
Funeral services, cemetery services and practical advice have their own sections. The copy connects Pieta’s services with visitors’ questions and local searches in Piešťany.
A visual identity and website that work together.
For Pieta Piešťany, we brought together visual identity design, business website development and web copywriting. The colours, typography and tone of voice follow one brand and the needs of people looking for funeral services in Piešťany.
The resulting website connects service information, funeral notices and practical guidance. It guides visitors from the information they need to contacting the funeral service, while maintaining a calm and dignified tone.
Project results
The website connects funeral services, obituary notices and practical guidance with local search intent. A fully built website that gave the business its first real digital home and a clearer way for people to find support, services, and contact information.
Clicks from Google
5 Jun – 4 Sep 2026
Google Search Console recorded 2,943 clicks to pietapiestany.sk from Google Search between 5 June and 4 September 2026.
Search impressions
5 Jun – 4 Sep 2026
Google Search Console recorded 33,144 search impressions during the same period. Together with the clicks, these figures document the website’s search visibility during that period.
Desktop performance
Google PageSpeed Insights
The website achieved a desktop performance score of 98/100. Open the PageSpeed Insights report ↗
What we delivered
01
Brand identity
A consistent visual foundation for a recognisable funeral service brand.
02
Website design and development
A complete business website connecting services, obituary notices, guidance and contact.
03
Website copy
Calm, specific explanations of practical information and next steps.
04
Local SEO foundations
A content structure addressing local search intent and related visitor questions.
Do you need a brand identity and a new business website?
We design them together so that visuals, copy and structure reflect your customers' needs. Tell us what your business does and what your new website should help explain.
