{"id":7631,"date":"2026-07-01T16:03:33","date_gmt":"2026-07-01T16:03:33","guid":{"rendered":"https:\/\/flamia.studio\/glossary\/auto-draft\/"},"modified":"2026-10-16T21:48:30","modified_gmt":"2026-10-16T21:48:30","slug":"prieskum-trhu","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/prieskum-trhu\/","title":{"rendered":"Prieskum trhu"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Prieskum trhu je proces spozn\u00e1vania z\u00e1kazn\u00edkov, konkurentov, dopytu, spr\u00e1vania a situ\u00e1cie v odvetv\u00ed pred obchodn\u00fdmi alebo marketingov\u00fdmi rozhodnutiami.<\/p>\n<p>M\u00f4\u017ee zah\u0155\u0148a\u0165 rozhovory, dotazn\u00edky, \u00fadaje z vyh\u013ead\u00e1vania, anal\u00fdzu konkurencie, recenzie, analytiku, poznatky z predaja, sledovanie soci\u00e1lnych diskusi\u00ed a pozorovanie toho, ako sa \u013eudia skuto\u010dne rozhoduj\u00fa. Cie\u013eom je obmedzi\u0165 odhady pred za\u010diatkom strat\u00e9gie, brandingu, tvorby obsahu alebo kampane.<\/p>\n<p>Dobr\u00fd prieskum trhu nenahr\u00e1dza \u00fasudok, ale d\u00e1va mu lep\u0161ie podklady. Pom\u00e1ha firme vidie\u0165, na \u010dom \u013eu\u010fom z\u00e1le\u017e\u00ed, ak\u00fd jazyk pou\u017e\u00edvaj\u00fa, ak\u00e9 alternat\u00edvy porovn\u00e1vaj\u00fa a kde m\u00f4\u017ee existova\u0165 silnej\u0161ia poz\u00edcia.<\/p>\n<p>V praxi sa naju\u017eito\u010dnej\u0161\u00ed prieskum premie\u0148a na rozhodnutia: ktor\u00fd segment uprednostni\u0165, ktor\u00e9 posolstvo otestova\u0165, na ak\u00e9 n\u00e1mietky odpoveda\u0165 a ktor\u00e9 predpoklady potrebuj\u00fa d\u00f4kazy.<\/p>\n<p>S\u00favisiace pojmy: <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/buyer-persona\/\">N\u00e1kupn\u00e1 pers\u00f3na<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/positioning\/\">Pozicioning<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/social-listening\/\">Monitoring soci\u00e1lnych siet\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prieskum trhu je proces spozn\u00e1vania z\u00e1kazn\u00edkov, konkurentov, dopytu, spr\u00e1vania a situ\u00e1cie v odvetv\u00ed pred obchodn\u00fdmi alebo marketingov\u00fdmi rozhodnutiami.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[],"class_list":["post-7631","flamia_glossary","type-flamia_glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":2,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7631\/revisions"}],"predecessor-version":[{"id":7677,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7631\/revisions\/7677"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=7631"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=7631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}