{"id":7604,"date":"2026-07-01T16:03:34","date_gmt":"2026-07-01T16:03:34","guid":{"rendered":"https:\/\/flamia.studio\/glossary\/auto-draft\/"},"modified":"2026-10-16T21:48:25","modified_gmt":"2026-10-16T21:48:25","slug":"ziskavanie-zakaznikov","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/ziskavanie-zakaznikov\/","title":{"rendered":"Z\u00edskavanie z\u00e1kazn\u00edkov"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Z\u00edskavanie z\u00e1kazn\u00edkov je proces, ktor\u00fdm sa nov\u00ed \u013eudia st\u00e1vaj\u00fa platiacimi z\u00e1kazn\u00edkmi prostredn\u00edctvom marketingu, predaja, sk\u00fasenosti s produktom alebo odpor\u00fa\u010dan\u00ed.<\/p>\n<p>Zah\u0155\u0148a cestu od prv\u00e9ho povedomia po n\u00e1kup vr\u00e1tane cielenia, posolstva, ponuky, d\u00f4kazov, vstupnej str\u00e1nky, objedn\u00e1vky, n\u00e1slednej predajnej komunik\u00e1cie a merania. Nejde iba o n\u00e1v\u0161tevnos\u0165, ale o pril\u00e1kanie \u013eud\u00ed, z ktor\u00fdch sa pravdepodobne stan\u00fa hodnotn\u00ed z\u00e1kazn\u00edci.<\/p>\n<p>N\u00e1klady a kvalitu z\u00edskavania treba posudzova\u0165 spolu. Kan\u00e1l s lacnej\u0161\u00edmi z\u00e1kazn\u00edkmi m\u00f4\u017ee by\u0165 slab\u00fd, ak r\u00fdchlo odch\u00e1dzaj\u00fa, nakupuj\u00fa m\u00e1lo alebo nezodpovedaj\u00fa dlhodob\u00e9mu smerovaniu zna\u010dky.<\/p>\n<p>V praxi treba z\u00edskavanie z\u00e1kazn\u00edkov mera\u0165 aj po prvom predaji, preto\u017ee udr\u017eanie z\u00e1kazn\u00edka, mar\u017ea, opakovan\u00e9 n\u00e1kupy a vhodnos\u0165 z\u00e1kazn\u00edka rozhoduj\u00fa o tom, \u010di je rast zdrav\u00fd.<\/p>\n<p>S\u00favisiace pojmy: <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/cac\/\">CAC<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/campaign-objective\/\">Cie\u013e kampane<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/conversion-path\/\">Konverzn\u00e1 cesta<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00edskavanie z\u00e1kazn\u00edkov je proces, ktor\u00fdm sa nov\u00ed \u013eudia st\u00e1vaj\u00fa platiacimi z\u00e1kazn\u00edkmi prostredn\u00edctvom marketingu, predaja, sk\u00fasenosti s produktom alebo odpor\u00fa\u010dan\u00ed.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[],"class_list":["post-7604","flamia_glossary","type-flamia_glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":2,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7604\/revisions"}],"predecessor-version":[{"id":7671,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7604\/revisions\/7671"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=7604"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=7604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}