{"id":7589,"date":"2026-07-01T16:03:39","date_gmt":"2026-07-01T16:03:39","guid":{"rendered":"https:\/\/flamia.studio\/glossary\/auto-draft\/"},"modified":"2026-10-16T21:48:21","modified_gmt":"2026-10-16T21:48:21","slug":"zmienka-o-znacke","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/zmienka-o-znacke\/","title":{"rendered":"Zmienka o zna\u010dke"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Zmienka o zna\u010dke je ak\u00fdko\u013evek verejn\u00fd odkaz na zna\u010dku, firmu, produkt alebo osobu bez oh\u013eadu na to, \u010di obsahuje aj klikate\u013en\u00fd odkaz.<\/p>\n<p>Zmienky sa m\u00f4\u017eu objavi\u0165 v \u010dl\u00e1nkoch, pr\u00edspevkoch na soci\u00e1lnych sie\u0165ach, recenzi\u00e1ch, podcastoch, katal\u00f3goch, f\u00f3rach, na partnersk\u00fdch str\u00e1nkach alebo v pr\u00edbehoch z\u00e1kazn\u00edkov. M\u00f4\u017eu formova\u0165 povedomie a reput\u00e1ciu a niekedy vytv\u00e1ra\u0165 pr\u00edle\u017eitosti na linkbuilding alebo budovanie vz\u0165ahov.<\/p>\n<p>Zmienka je u\u017eito\u010dn\u00e1, ke\u010f sa objav\u00ed v spr\u00e1vnom kontexte a podporuje d\u00f4veru. N\u00e1hodn\u00e1 zmienka na nekvalitnom webe m\u00e1 men\u0161iu hodnotu ne\u017e relevantn\u00e1 referencia od re\u0161pektovan\u00e9ho m\u00e9dia, klienta, partnera alebo komunity na trhu zna\u010dky.<\/p>\n<p>V praxi pom\u00e1ha sledovanie zmienok t\u00edmu zachyti\u0165 probl\u00e9my s reput\u00e1ciou, mo\u017enosti spolupr\u00e1ce, jazyk z\u00e1kazn\u00edkov, medi\u00e1lne zmienky bez odkazu a miesta, kde vznik\u00e1 z\u00e1ujem o zna\u010dku.<\/p>\n<p>S\u00favisiace pojmy: <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/off-page-seo\/\">SEO mimo str\u00e1nky<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/brand-awareness\/\">Povedomie o zna\u010dke<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/linkbuilding\/\">Linkbuilding<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zmienka o zna\u010dke je ak\u00fdko\u013evek verejn\u00fd odkaz na zna\u010dku, firmu, produkt alebo osobu bez oh\u013eadu na to, \u010di obsahuje aj klikate\u013en\u00fd odkaz.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[],"class_list":["post-7589","flamia_glossary","type-flamia_glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":2,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7589\/revisions"}],"predecessor-version":[{"id":7666,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7589\/revisions\/7666"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=7589"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=7589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}