{"id":7577,"date":"2026-07-01T16:03:44","date_gmt":"2026-07-01T16:03:44","guid":{"rendered":"https:\/\/flamia.studio\/glossary\/auto-draft\/"},"modified":"2026-10-16T21:48:22","modified_gmt":"2026-10-16T21:48:22","slug":"prieskum-publika","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/prieskum-publika\/","title":{"rendered":"Prieskum publika"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Prieskum publika je proces spozn\u00e1vania \u013eud\u00ed, ktor\u00fdch chce zna\u010dka oslovi\u0165, vr\u00e1tane ich potrieb, motiv\u00e1ci\u00ed, n\u00e1mietok a okolnost\u00ed rozhodovania.<\/p>\n<p>M\u00f4\u017ee vych\u00e1dza\u0165 z rozhovorov, dotazn\u00edkov, recenzi\u00ed, spr\u00e1vania vo vyh\u013ead\u00e1van\u00ed, analytiky, pozn\u00e1mok z predaja, ot\u00e1zok z\u00e1kazn\u00edckej podpory a sledovania diskusi\u00ed na soci\u00e1lnych sie\u0165ach. Cie\u013eom je pochopi\u0165, ako \u013eudia prem\u00fd\u0161\u013eaj\u00fa a hovoria, e\u0161te pred rozhodnut\u00edm, \u010do m\u00e1 zna\u010dka komunikova\u0165.<\/p>\n<p>Dobr\u00fd prieskum publika pom\u00e1ha t\u00edmom vyhn\u00fa\u0165 sa v\u0161eobecnej komunik\u00e1cii. Ukazuje, na \u010dom z\u00e1kazn\u00edkom z\u00e1le\u017e\u00ed, \u010domu nerozumej\u00fa, \u010do porovn\u00e1vaj\u00fa a ak\u00e9 d\u00f4kazy potrebuj\u00fa, aby uverili \u010fal\u0161iemu kroku.<\/p>\n<p>V praxi m\u00e1 prieskum publika najv\u00e4\u010d\u0161iu hodnotu, ke\u010f zachyt\u00e1va presn\u00e9 vyjadrenia, opakuj\u00face sa n\u00e1mietky, podnety k n\u00e1kupu a chv\u00edle, ke\u010f sa \u013eudia rozhodn\u00fa vyh\u013eada\u0165 pomoc.<\/p>\n<p>S\u00favisiace pojmy: <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/buyer-persona\/\">N\u00e1kupn\u00e1 pers\u00f3na<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/segmentacia\/\">Segment\u00e1cia<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/messaging\/\">Komunika\u010dn\u00e9 posolstvo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prieskum publika je proces spozn\u00e1vania \u013eud\u00ed, ktor\u00fdch chce zna\u010dka oslovi\u0165, vr\u00e1tane ich potrieb, motiv\u00e1ci\u00ed, n\u00e1mietok a okolnost\u00ed rozhodovania.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[],"class_list":["post-7577","flamia_glossary","type-flamia_glossary","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":2,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7577\/revisions"}],"predecessor-version":[{"id":7667,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/7577\/revisions\/7667"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=7577"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=7577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}