{"id":2301,"date":"2026-05-18T09:09:40","date_gmt":"2026-05-18T09:09:40","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/benchmark-2\/"},"modified":"2026-07-22T09:27:28","modified_gmt":"2026-07-22T09:27:28","slug":"benchmark","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/benchmark\/","title":{"rendered":"Porovn\u00e1vacia hodnota"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Porovn\u00e1vacia hodnota, vo\u010di ktorej sa d\u00e1 pos\u00fadi\u0165 aktu\u00e1lny v\u00fdkon alebo kvalita.<\/p>\n<p>V obchode a marketingu m\u00f4\u017ee by\u0165 benchmark intern\u00fd, ako je konverzn\u00fd pomer za posledn\u00fd \u0161tvr\u0165rok, alebo extern\u00fd, ako je priemer v odvetv\u00ed, rozsah konkurencie, priemer platformy alebo pr\u00edklad osved\u010den\u00fdch postupov. Ide o to, aby sa v\u00fdkon \u013eah\u0161ie interpretoval. \u010c\u00edslo bez kontextu m\u00f4\u017ee vyzera\u0165 dobre alebo zle z nespr\u00e1vneho d\u00f4vodu; benchmark d\u00e1va t\u00edmu referenciu.<\/p>\n<p>Dobr\u00fd benchmark by mal zodpoveda\u0165 meranej situ\u00e1cii. Porovnanie platen\u00fdch soci\u00e1lnych v\u00fdsledkov novej zna\u010dky so zna\u010dkou vyspelej dom\u00e1cnosti m\u00f4\u017ee t\u00edm zav\u00e1dza\u0165. Porovn\u00e1vanie vstupnej str\u00e1nky pre chladn\u00e9 publikum so str\u00e1nkou checkout pre vracaj\u00facich sa z\u00e1kazn\u00edkov je tie\u017e nespravodliv\u00e9. Benchmarky s\u00fa u\u017eito\u010dn\u00e9, ke\u010f s\u00fa transparentn\u00e9, porovnate\u013en\u00e9 a prepojen\u00e9 so skuto\u010dn\u00fdm <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/kpi\/\">KPI<\/a>.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/reporting\/\">Reportovanie<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/kpi\/\">KPI<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/konverzny-pomer\/\">Konverzn\u00fd pomer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Porovn\u00e1vacia hodnota, vo\u010di ktorej sa d\u00e1 pos\u00fadi\u0165 aktu\u00e1lny v\u00fdkon alebo kvalita.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[59],"class_list":["post-2301","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-analytika"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2301\/revisions"}],"predecessor-version":[{"id":5111,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2301\/revisions\/5111"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=2301"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=2301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}