{"id":2295,"date":"2026-05-18T09:09:39","date_gmt":"2026-05-18T09:09:39","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/heatmap-2\/"},"modified":"2026-07-22T09:28:58","modified_gmt":"2026-07-22T09:28:58","slug":"heatmap","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/heatmap\/","title":{"rendered":"Teplotn\u00e1 mapa"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Vizu\u00e1lne zobrazenie toho, kam \u013eudia klikaj\u00fa, scrolluj\u00fa alebo kde tr\u00e1via pozornos\u0165 na str\u00e1nke.<\/p>\n<p>Teplotn\u00e1 mapa vizualizuje vybran\u00e9 interakcie, napr\u00edklad kliknutia, pohyb alebo h\u013abku scrollovania. Ukazuje vzorec spr\u00e1vania v zaznamenan\u00fdch n\u00e1v\u0161tev\u00e1ch, nie d\u00f4vod, pre\u010do \u010dlovek konal.<\/p>\n<p>Preto ju treba kombinova\u0165 s analytikou, pozorovan\u00edm, testovan\u00edm alebo sp\u00e4tnou v\u00e4zbou. Teplotn\u00e1 mapa m\u00f4\u017ee upozorni\u0165 na miesto, ktor\u00e9 stoj\u00ed za presk\u00famanie, ale sama nepotvrdzuje, \u017ee konkr\u00e9tna zmena zv\u00fd\u0161i konverziu.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/cro\/\">CRO<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/ux\/\">UX<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/web-audit\/\">Audit webu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vizu\u00e1lne zobrazenie toho, kam \u013eudia klikaj\u00fa, scrolluj\u00fa alebo kde tr\u00e1via pozornos\u0165 na str\u00e1nke.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[59],"class_list":["post-2295","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-analytika"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2295\/revisions"}],"predecessor-version":[{"id":5177,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2295\/revisions\/5177"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=2295"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=2295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}