{"id":2292,"date":"2026-05-18T09:09:39","date_gmt":"2026-05-18T09:09:39","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/first-party-data-2\/"},"modified":"2026-07-22T09:28:47","modified_gmt":"2026-07-22T09:28:47","slug":"first-party-data","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/first-party-data\/","title":{"rendered":"Vlastn\u00e9 d\u00e1ta"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> D\u00e1ta z\u00edskan\u00e9 priamo od vlastn\u00fdch n\u00e1v\u0161tevn\u00edkov alebo z\u00e1kazn\u00edkov so s\u00fahlasom a kontrolou zna\u010dky.<\/p>\n<p>D\u00e1ta prvej strany z\u00edskava firma priamo od vlastn\u00fdch n\u00e1v\u0161tevn\u00edkov alebo z\u00e1kazn\u00edkov v r\u00e1mci svojich kan\u00e1lov a pod\u013ea platn\u00fdch s\u00fahlasov. M\u00f4\u017eu zah\u0155\u0148a\u0165 \u00fadaje z webu, n\u00e1kupov, formul\u00e1rov alebo CRM; rozsah z\u00e1vis\u00ed od nastavenia a pr\u00e1vneho z\u00e1kladu.<\/p>\n<p>Ich hodnota s\u00favis\u00ed s kvalitou zberu, \u00fa\u010delom pou\u017eitia a t\u00fdm, \u010di firma vie \u00fadaje bezpe\u010dne prepoji\u0165 s rozhodnut\u00edm. Pri pr\u00e1ci s nimi treba re\u0161pektova\u0165 s\u00fakromie, minimalizova\u0165 zbyto\u010dn\u00fd zber a rozli\u0161ova\u0165 medzi t\u00fdm, \u010do je skuto\u010dne zmeran\u00e9, a t\u00fdm, \u010do je iba odhad.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/segmentacia\/\">Segment\u00e1cia<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/email-automation\/\">E-mailov\u00e1 automatiz\u00e1cia<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/retargeting\/\">Retargeting<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e1ta z\u00edskan\u00e9 priamo od vlastn\u00fdch n\u00e1v\u0161tevn\u00edkov alebo z\u00e1kazn\u00edkov so s\u00fahlasom a kontrolou zna\u010dky.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[59],"class_list":["post-2292","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-analytika"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2292\/revisions"}],"predecessor-version":[{"id":5169,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2292\/revisions\/5169"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=2292"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=2292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}