{"id":2229,"date":"2026-05-18T09:09:32","date_gmt":"2026-05-18T09:09:32","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/product-copy-2\/"},"modified":"2026-07-22T09:30:16","modified_gmt":"2026-07-22T09:30:16","slug":"product-copy","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/product-copy\/","title":{"rendered":"Produktov\u00fd text"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Texty pri produkte, ktor\u00e9 vysvet\u013euj\u00fa benefity, parametre, d\u00f4veru a d\u00f4vody na k\u00fapu.<\/p>\n<p>Pojem \u201eProduktov\u00fd text\u201c v e-commerce ovplyv\u0148uje, ako z\u00e1kazn\u00edk produkt n\u00e1jde, porovn\u00e1 a rozhodne sa. Pri kontrole sa sleduj\u00fa inform\u00e1cie o produkte, cena, dostupnos\u0165, d\u00f4vera, doprava, platba a \u010fal\u0161\u00ed krok v n\u00e1kupnej ceste.<\/p>\n<p>V\u00fdsledok z\u00e1vis\u00ed od cel\u00e9ho toku od produktu po objedn\u00e1vku. Samotn\u00fd prvok alebo metrika preto nesta\u010d\u00ed; treba sledova\u0165 spr\u00e1vanie z\u00e1kazn\u00edkov, kvalitu objedn\u00e1vok a miesta, kde vznik\u00e1 neistota alebo zbyto\u010dn\u00e1 pr\u00e1ca.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/produktova-stranka\/\">Produktov\u00e1 str\u00e1nka<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/copywriting\/\">Copywriting<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/konverzny-pomer\/\">Konverzn\u00fd pomer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Texty pri produkte, ktor\u00e9 vysvet\u013euj\u00fa benefity, parametre, d\u00f4veru a d\u00f4vody na k\u00fapu.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[57],"class_list":["post-2229","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-e-commerce-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2229\/revisions"}],"predecessor-version":[{"id":5231,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2229\/revisions\/5231"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=2229"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=2229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}