{"id":2184,"date":"2026-05-18T09:09:26","date_gmt":"2026-05-18T09:09:26","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/cac-2\/"},"modified":"2026-07-22T09:27:45","modified_gmt":"2026-07-22T09:27:45","slug":"cac","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/cac\/","title":{"rendered":"CAC"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> N\u00e1klad na z\u00edskanie z\u00e1kazn\u00edka, ktor\u00fd pom\u00e1ha pos\u00fadi\u0165, \u010di je akviz\u00edcia udr\u017eate\u013en\u00e1.<\/p>\n<p>Z\u00e1kladn\u00fd v\u00fdpo\u010det vydel\u00ed akvizi\u010dn\u00e9 v\u00fddavky po\u010dtom nov\u00fdch z\u00e1kazn\u00edkov z\u00edskan\u00fdch v rovnakom obdob\u00ed. D\u00f4le\u017eit\u00fdm detailom je, \u010do sa po\u010d\u00edta ako v\u00fddavky. Ak v\u00fdpo\u010det zah\u0155\u0148a iba medi\u00e1lne v\u00fddavky, pribli\u017euje sa k obstar\u00e1vacej cene reklamy. Kompletnej\u0161\u00ed CAC m\u00f4\u017ee zah\u0155\u0148a\u0165 produkciu kampane, n\u00e1stroje, \u010das agent\u00fary alebo t\u00edmu, podporu predaja a \u010fal\u0161ie akvizi\u010dn\u00e9 n\u00e1klady, ktor\u00e9 pomohli vytvori\u0165 z\u00e1kazn\u00edka.<\/p>\n<p>CAC sa st\u00e1va u\u017eito\u010dn\u00fdm, ke\u010f sa porovn\u00e1va s hodnotou pre z\u00e1kazn\u00edka, \u010dasom n\u00e1vratnosti, mar\u017eou a kvalitou kan\u00e1la. N\u00edzka hodnota CAC nie je automaticky dobr\u00e1, ak prin\u00e1\u0161a z\u00e1kazn\u00edkov so slabou kond\u00edciou, ktor\u00ed r\u00fdchlo odch\u00e1dzaj\u00fa, a vy\u0161\u0161ia hodnota CAC m\u00f4\u017ee st\u00e1le fungova\u0165, ke\u010f m\u00e1 z\u00e1kazn\u00edk siln\u00fa hodnotu <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/ltv\/\">LTV<\/a>. T\u00edmy by si tie\u017e mali pre\u010d\u00edta\u0165 CAC spolu s kvalitou zdroja, preto\u017ee jeden kan\u00e1l m\u00f4\u017ee vyzera\u0165 lacnej\u0161ie alebo drah\u0161ie v z\u00e1vislosti od pridelenia kreditu.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/cpa\/\">CPA<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/ltv\/\">LTV<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/attribution\/\">Atrib\u00facia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1klad na z\u00edskanie z\u00e1kazn\u00edka, ktor\u00fd pom\u00e1ha pos\u00fadi\u0165, \u010di je akviz\u00edcia udr\u017eate\u013en\u00e1.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[57],"class_list":["post-2184","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-e-commerce-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":7,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2184\/revisions"}],"predecessor-version":[{"id":5124,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2184\/revisions\/5124"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=2184"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=2184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}