{"id":2178,"date":"2026-05-18T09:09:25","date_gmt":"2026-05-18T09:09:25","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/aov-2\/"},"modified":"2026-07-22T09:27:22","modified_gmt":"2026-07-22T09:27:22","slug":"aov","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/aov\/","title":{"rendered":"AOV"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Priemern\u00e1 hodnota objedn\u00e1vky, teda ko\u013eko z\u00e1kazn\u00edk v priemere minie pri jednom n\u00e1kupe.<\/p>\n<p>Be\u017en\u00fd vzorec je celkov\u00fd pr\u00edjem vydelen\u00fd po\u010dtom objedn\u00e1vok za rovnak\u00e9 obdobie. Ak obchod zarob\u00ed 10 000 EUR z 200 objedn\u00e1vok, AOV je 50 EUR. Je to u\u017eito\u010dn\u00e1 metrika elektronick\u00e9ho obchodu, preto\u017ee ukazuje priemern\u00fa hodnotu ka\u017ed\u00e9ho dokon\u010den\u00e9ho n\u00e1kupu, \u010do ovplyv\u0148uje rozpo\u010dty m\u00e9di\u00ed, ziskovos\u0165, strat\u00e9giu \u010fal\u0161ieho predaja a ekonomiku <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/checkout-flow\/\">N\u00e1kupn\u00fd proces<\/a>.<\/p>\n<p>AOV by sa nemal \u010d\u00edta\u0165 samostatne. Nieko\u013eko nezvy\u010dajne ve\u013ek\u00fdch objedn\u00e1vok m\u00f4\u017ee potiahnu\u0165 priemer nahor, zatia\u013e \u010do z\u013eavy m\u00f4\u017eu zv\u00fd\u0161i\u0165 po\u010det objedn\u00e1vok, ale zn\u00ed\u017ei\u0165 mar\u017eu. \u010casto je rozumnej\u0161ie porovna\u0165 AOV s konverzn\u00fdm pomerom, hrubou mar\u017eou, n\u00e1kladmi na z\u00edskanie z\u00e1kazn\u00edka, spr\u00e1van\u00edm pri opakovanom n\u00e1kupe a strednou hodnotou objedn\u00e1vky. Ot\u00e1zkou podnikania nie je len to, \u010di \u013eudia m\u00ed\u0148aj\u00fa viac, ale \u010di s\u00fa dodato\u010dn\u00e9 pr\u00edjmy ziskov\u00e9 a udr\u017eate\u013en\u00e9.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/kosik\/\">Ko\u0161\u00edk<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/checkout-flow\/\">N\u00e1kupn\u00fd proces<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/konverzny-pomer\/\">Konverzn\u00fd pomer<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Priemern\u00e1 hodnota objedn\u00e1vky, teda ko\u013eko z\u00e1kazn\u00edk v priemere minie pri jednom n\u00e1kupe.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[57],"class_list":["post-2178","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-e-commerce-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":7,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2178\/revisions"}],"predecessor-version":[{"id":5107,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2178\/revisions\/5107"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=2178"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=2178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}