{"id":2013,"date":"2026-05-18T09:09:05","date_gmt":"2026-05-18T09:09:05","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/case-study-2\/"},"modified":"2026-10-14T13:01:09","modified_gmt":"2026-10-14T13:01:09","slug":"case-study","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/case-study\/","title":{"rendered":"Pr\u00edpadov\u00e1 \u0161t\u00fadia"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Pr\u00edpadov\u00e1 \u0161t\u00fadia opisuje konkr\u00e9tny projekt cez jeho zadanie, postup, rie\u0161enie a dolo\u017een\u00fd v\u00fdsledok. Pom\u00e1ha \u010ditate\u013eovi pochopi\u0165, pre\u010do boli jednotliv\u00e9 rozhodnutia d\u00f4le\u017eit\u00e9.<\/p>\n<p><strong>\u010co m\u00e1 obsahova\u0165:<\/strong> Predstavte klienta a situ\u00e1ciu, pomenujte probl\u00e9m a obmedzenia, vysvetlite zvolen\u00e9 rie\u0161enie a uk\u00e1\u017ete v\u00fdstupy. Potom uve\u010fte, \u010do sa zmenilo a z ak\u00fdch podkladov to viete.<\/p>\n<p>Pri webe m\u00f4\u017ee by\u0165 d\u00f4kazom porovnanie p\u00f4vodnej a novej \u0161trukt\u00fary, uk\u00e1\u017eka n\u00e1kupnej cesty alebo \u00fadaje za porovnate\u013en\u00e9 obdobia. Pri identite m\u00f4\u017ee \u0161t\u00fadia uk\u00e1za\u0165, ako sa pravidl\u00e1 preniesli z loga na obal, web a \u010fal\u0161ie materi\u00e1ly.<\/p>\n<p><strong>Ako pracova\u0165 s v\u00fdsledkami:<\/strong> Odde\u013ete hotov\u00fd v\u00fdstup od obchodn\u00e9ho v\u00fdsledku. Nov\u00fd web e\u0161te s\u00e1m osebe nedokazuje rast predaja. Pri metrik\u00e1ch uve\u010fte obdobie a kontext; pri ch\u00fdbaj\u00facich \u00fadajoch op\u00ed\u0161te overite\u013en\u00fa zmenu bez vymyslen\u00fdch \u010d\u00edsel.<\/p>\n<p>Pred zverejnen\u00edm overte fakty a opr\u00e1vnenie pou\u017ei\u0165 meno klienta, cit\u00e1cie, sn\u00edmky obrazovky \u010di intern\u00e9 \u00fadaje. Dobr\u00e1 \u0161t\u00fadia pom\u00f4\u017ee bud\u00facemu klientovi pos\u00fadi\u0165 podobnos\u0165 zadania aj sp\u00f4sob spolupr\u00e1ce.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/social-proof\/\">Soci\u00e1lny d\u00f4kaz<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/value-proposition\/\">Hodnotov\u00e1 ponuka<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/customer-journey\/\">Cesta z\u00e1kazn\u00edka<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00edpadov\u00e1 \u0161t\u00fadia, ktor\u00e1 ukazuje probl\u00e9m, proces, rie\u0161enie a v\u00fdsledok konkr\u00e9tneho projektu.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[54],"class_list":["post-2013","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-branding-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":9,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2013\/revisions"}],"predecessor-version":[{"id":7140,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/2013\/revisions\/7140"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=2013"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=2013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}