{"id":1983,"date":"2026-05-18T09:09:00","date_gmt":"2026-05-18T09:09:00","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/brand-book-2\/"},"modified":"2026-07-22T09:27:35","modified_gmt":"2026-07-22T09:27:35","slug":"brand-book","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/brand-book\/","title":{"rendered":"Manu\u00e1l zna\u010dky"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Dokument alebo syst\u00e9m pravidiel, ktor\u00fd opisuje pou\u017e\u00edvanie identity zna\u010dky v praxi.<\/p>\n<p>Manu\u00e1l zna\u010dky je dokument alebo syst\u00e9m pravidiel, ktor\u00fd ukazuje, ako pou\u017e\u00edva\u0165 logo, farby, typografiu, obrazov\u00fd \u0161t\u00fdl, jazyk a \u010fal\u0161ie prvky identity. M\u00f4\u017ee obsahova\u0165 pr\u00edklady spr\u00e1vneho aj nespr\u00e1vneho pou\u017eitia.<\/p>\n<p>\u00dalohou manu\u00e1lu nie je urobi\u0165 ka\u017ed\u00fd v\u00fdstup identick\u00fd, ale zjednodu\u0161i\u0165 konzistentn\u00e9 rozhodnutia t\u00edmu a partnerov. Pravidl\u00e1 maj\u00fa by\u0165 zrozumite\u013en\u00e9, aktu\u00e1lne a primeran\u00e9 situ\u00e1ci\u00e1m, v ktor\u00fdch sa zna\u010dka skuto\u010dne pou\u017e\u00edva.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/brand-identity\/\">Vizu\u00e1lna identita<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/vizualna-identita\/\">Vizu\u00e1lna identita<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/tone-of-voice\/\">T\u00f3n komunik\u00e1cie<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dokument alebo syst\u00e9m pravidiel, ktor\u00fd opisuje pou\u017e\u00edvanie identity zna\u010dky v praxi.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[54],"class_list":["post-1983","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-branding-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1983\/revisions"}],"predecessor-version":[{"id":5116,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1983\/revisions\/5116"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=1983"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=1983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}