{"id":1974,"date":"2026-05-18T09:08:59","date_gmt":"2026-05-18T09:08:59","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/brand-awareness-2\/"},"modified":"2026-07-22T09:27:33","modified_gmt":"2026-07-22T09:27:33","slug":"brand-awareness","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/brand-awareness\/","title":{"rendered":"Povedomie o zna\u010dke"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Miera, do akej si \u013eudia zna\u010dku v\u0161imn\u00fa, zapam\u00e4taj\u00fa a spoja s konkr\u00e9tnou kateg\u00f3riou.<\/p>\n<p>Povedomie o zna\u010dke vyjadruje, do akej miery si \u013eudia zna\u010dku v\u0161imn\u00fa, rozpoznaj\u00fa a vybavia si ju v s\u00favislosti s kateg\u00f3riou alebo potrebou. Rozli\u0161uje sa napr\u00edklad rozpoznanie po zobrazen\u00ed a spont\u00e1nne vybavenie bez n\u00e1povedy.<\/p>\n<p>Povedomie m\u00f4\u017ee podpori\u0165 \u010fal\u0161ie rozhodovanie, ale samo o sebe negarantuje d\u00f4veru ani predaj. Pri meran\u00ed sa preto kombinuje s vhodn\u00fdmi prieskumami, vyh\u013ead\u00e1van\u00edm, priamou n\u00e1v\u0161tevnos\u0165ou alebo \u010fal\u0161\u00edmi sign\u00e1lmi a v\u017edy sa \u010d\u00edta v kontexte cie\u013ea.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/brand\/\">Zna\u010dka<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/campaign-objective\/\">Cie\u013e kampane<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/brand-identity\/\">Vizu\u00e1lna identita<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miera, do akej si \u013eudia zna\u010dku v\u0161imn\u00fa, zapam\u00e4taj\u00fa a spoja s konkr\u00e9tnou kateg\u00f3riou.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[54],"class_list":["post-1974","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-branding-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1974\/revisions"}],"predecessor-version":[{"id":5115,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1974\/revisions\/5115"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=1974"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}