{"id":1968,"date":"2026-05-18T09:08:58","date_gmt":"2026-05-18T09:08:58","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/positioning-2\/"},"modified":"2026-07-22T09:30:14","modified_gmt":"2026-07-22T09:30:14","slug":"positioning","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/positioning\/","title":{"rendered":"Pozicioning"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Miesto, ktor\u00e9 chce zna\u010dka obsadi\u0165 v mysli cie\u013eov\u00e9ho publika oproti alternat\u00edvam.<\/p>\n<p>Pojem \u201ePozicioning\u201c v syst\u00e9me zna\u010dky pom\u00e1ha vysvetli\u0165, ako m\u00e1 zna\u010dka p\u00f4sobi\u0165, \u010do m\u00e1 znamena\u0165 a ako sa m\u00e1 odl\u00ed\u0161i\u0165. Rozhodnutia sa premietaj\u00fa do vizu\u00e1lu, slovn\u00edka, ponuky aj spr\u00e1vania v jednotliv\u00fdch kontaktoch.<\/p>\n<p>Konzistentnos\u0165 neznamen\u00e1 pou\u017e\u00edva\u0165 v\u0161ade rovnak\u00fd obr\u00e1zok. Znamen\u00e1 dr\u017ea\u0165 spolo\u010dn\u00fa logiku a z\u00e1rove\u0148 prisp\u00f4sobi\u0165 prejav m\u00e9diu, situ\u00e1cii a o\u010dak\u00e1vaniam publika; d\u00f4kaz mus\u00ed zodpoveda\u0165 tomu, \u010do zna\u010dka s\u013eubuje.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/brand-strategia\/\">Strat\u00e9gia zna\u010dky<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/value-proposition\/\">Hodnotov\u00e1 ponuka<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/buyer-persona\/\">N\u00e1kupn\u00e1 pers\u00f3na<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miesto, ktor\u00e9 chce zna\u010dka obsadi\u0165 v mysli cie\u013eov\u00e9ho publika oproti alternat\u00edvam.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[54],"class_list":["post-1968","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-branding-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1968\/revisions"}],"predecessor-version":[{"id":5229,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1968\/revisions\/5229"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=1968"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=1968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}