{"id":1944,"date":"2026-05-18T09:08:56","date_gmt":"2026-05-18T09:08:56","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/budget-allocation-2\/"},"modified":"2026-07-22T09:27:42","modified_gmt":"2026-07-22T09:27:42","slug":"budget-allocation","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/budget-allocation\/","title":{"rendered":"Rozdelenie rozpo\u010dtu"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Rozdelenie rozpo\u010dtu medzi kampane, kan\u00e1ly a taktiky pod\u013ea cie\u013eov a v\u00fdkonu.<\/p>\n<p>V marketingu rozhoduje o tom, kam id\u00fa v\u00fddavky a pre\u010do. T\u00edm m\u00f4\u017ee rozdeli\u0165 rozpo\u010det medzi Google Ads, Meta Ads, SEO obsah, e-mail, produkciu, testovanie a op\u00e4tovn\u00e9 zacielenie. Nastavenia rozpo\u010dtu v reklamn\u00fdch platform\u00e1ch tie\u017e riadia, ko\u013eko sa o\u010dak\u00e1va, \u017ee kampa\u0148 m\u00ed\u0148a v priebehu \u010dasu, zatia\u013e \u010do syst\u00e9my doru\u010dovania m\u00f4\u017eu m\u00ed\u0148a\u0165 r\u00f4zne v\u00fddavky v z\u00e1vislosti od n\u00e1v\u0161tevnosti a predpokladanej pr\u00edle\u017eitosti.<\/p>\n<p>Dobr\u00e9 rozdelenie rozpo\u010dtu nie je rovnak\u00e9 rozdelenie pod\u013ea zvykov. Mal by odr\u00e1\u017ea\u0165 <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/campaign-objective\/\">Cie\u013e kampane<\/a>, \u0161t\u00e1dium publika, o\u010dak\u00e1van\u00fa n\u00e1vratnos\u0165, kreat\u00edvnu pripravenos\u0165, kvalitu merania a riziko. \u010cas\u0165 rozpo\u010dtu by mala podporova\u0165 osved\u010den\u00fdch interpretov a \u010das\u0165 m\u00f4\u017ee by\u0165 vyhraden\u00e1 na testovanie nov\u00fdch uhlov poh\u013eadu. K\u013e\u00fa\u010dom je prerozdelenie na z\u00e1klade d\u00f4kazov a nie em\u00f3ci\u00ed.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/roas\/\">ROAS<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/cac\/\">CAC<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/attribution\/\">Atrib\u00facia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rozdelenie rozpo\u010dtu medzi kampane, kan\u00e1ly a taktiky pod\u013ea cie\u013eov a v\u00fdkonu.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[53],"class_list":["post-1944","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-performance-marketing-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1944\/revisions"}],"predecessor-version":[{"id":5122,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1944\/revisions\/5122"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=1944"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=1944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}