{"id":1935,"date":"2026-05-18T09:08:55","date_gmt":"2026-05-18T09:08:55","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/ad-fatigue-2\/"},"modified":"2026-07-22T09:27:19","modified_gmt":"2026-07-22T09:27:19","slug":"ad-fatigue","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/ad-fatigue\/","title":{"rendered":"\u00danava z reklamy"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> \u00danava z reklamy, ke\u010f publikum vid\u00ed rovnak\u00fd kreat\u00edv pr\u00edli\u0161 \u010dasto a v\u00fdkon za\u010dne klesa\u0165.<\/p>\n<p>\u013dudia si m\u00f4\u017eu reklamu presta\u0165 v\u0161\u00edma\u0165, r\u00fdchlej\u0161ie sa popri nej pos\u00fava\u0165 alebo menej reagova\u0165 na spr\u00e1vu. V \u00fadajoch o v\u00fdkonnosti sa \u00fanava reklamy m\u00f4\u017ee prejavi\u0165 ako klesaj\u00faca miera prekliknutia, rast\u00faca cena za kliknutie alebo cena za akviz\u00edciu, slab\u0161\u00ed objem konverzi\u00ed alebo ni\u017e\u0161ia interakcia. Tieto sign\u00e1ly s\u00fa vod\u00edtka, nie d\u00f4kazy samy osebe, preto\u017ee sez\u00f3nnos\u0165, zacielenie, zmeny rozpo\u010dtu, probl\u00e9my so vstupnou str\u00e1nkou a sila ponuky m\u00f4\u017eu tie\u017e ovplyvni\u0165 v\u00fdsledky.<\/p>\n<p>Praktick\u00fdm rie\u0161en\u00edm nie je v\u017edy zv\u00fd\u0161i\u0165 v\u00fddavky alebo nahradi\u0165 v\u0161etko naraz. T\u00edmy zvy\u010dajne obnovuj\u00fa h\u00e1ky, ot\u00e1\u010daj\u00fa form\u00e1ty, testuj\u00fa nov\u00e9 vizu\u00e1ly, upravuj\u00fa frekvenciu, segmentuj\u00fa publikum alebo menia uhol ponuky, pri\u010dom <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/campaign-objective\/\">Cie\u013e kampane<\/a> zachov\u00e1vaj\u00fa \u010distotu. Tvoriv\u00e1 rozmanitos\u0165 je d\u00f4le\u017eit\u00e1, preto\u017ee opakovan\u00e9 vystavenie m\u00f4\u017ee do ur\u010ditej miery pom\u00f4c\u0165 pam\u00e4ti, potom sa m\u00f4\u017ee sta\u0165 zbyto\u010dn\u00fdm alebo otravn\u00fdm.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/ad-creative\/\">Reklamn\u00fd vizu\u00e1l<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/attribution\/\">Atrib\u00facia<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/campaign-objective\/\">Cie\u013e kampane<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00danava z reklamy, ke\u010f publikum vid\u00ed rovnak\u00fd kreat\u00edv pr\u00edli\u0161 \u010dasto a v\u00fdkon za\u010dne klesa\u0165.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[53],"class_list":["post-1935","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-performance-marketing-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1935\/revisions"}],"predecessor-version":[{"id":5104,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1935\/revisions\/5104"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=1935"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=1935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}