{"id":1914,"date":"2026-05-18T09:08:52","date_gmt":"2026-05-18T09:08:52","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/roas-2\/"},"modified":"2026-07-22T09:30:38","modified_gmt":"2026-07-22T09:30:38","slug":"roas","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/roas\/","title":{"rendered":"ROAS"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> N\u00e1vratnos\u0165 reklamn\u00fdch v\u00fddavkov, ktor\u00e1 porovn\u00e1va tr\u017eby s invest\u00edciou do reklamy.<\/p>\n<p>ROAS porovn\u00e1va tr\u017eby prip\u00edsan\u00e9 reklame s n\u00e1kladmi na reklamu pod\u013ea zvolenej atrib\u00facie. Z\u00e1kladn\u00fd vzorec je prip\u00edsan\u00e9 tr\u017eby \u00f7 n\u00e1klady na reklamu; samotn\u00fd pomer nehovor\u00ed o mar\u017ei, n\u00e1kladoch na produkt ani o zisku.<\/p>\n<p>Preto treba ROAS \u010d\u00edta\u0165 spolu s cie\u013eom kampane, mar\u017eou, kvalitou objedn\u00e1vok a \u010dasov\u00fdm oknom atrib\u00facie. Vysok\u00e9 \u010d\u00edslo nemus\u00ed znamena\u0165 zdrav\u00fd rast a n\u00edzke \u010d\u00edslo nemus\u00ed by\u0165 probl\u00e9m, ak kampa\u0148 pln\u00ed in\u00fa f\u00e1zu z\u00e1kazn\u00edckej cesty.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/roi\/\">ROI<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/budget-allocation\/\">Rozdelenie rozpo\u010dtu<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/cpa\/\">CPA<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1vratnos\u0165 reklamn\u00fdch v\u00fddavkov, ktor\u00e1 porovn\u00e1va tr\u017eby s invest\u00edciou do reklamy.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[53],"class_list":["post-1914","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-performance-marketing-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1914\/revisions"}],"predecessor-version":[{"id":5245,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1914\/revisions\/5245"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=1914"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=1914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}