{"id":1911,"date":"2026-05-18T09:08:52","date_gmt":"2026-05-18T09:08:52","guid":{"rendered":"https:\/\/flamia.studio\/slovnik\/cpl-2\/"},"modified":"2026-07-22T09:28:12","modified_gmt":"2026-07-22T09:28:12","slug":"cpl","status":"publish","type":"flamia_glossary","link":"https:\/\/flamia.studio\/sk\/slovnik\/cpl\/","title":{"rendered":"CPL"},"content":{"rendered":"<style id=\"flamia-glossary-one-paragraph-inline\">\n.single-flamia_glossary .elementor-element-4533b10,\n.single-flamia_glossary .elementor-element-f84795c,\n.single-flamia_glossary .elementor-element-flmenex,\n.single-flamia_glossary .elementor-element-flmenre,\n.single-flamia_glossary .elementor-element-0b683c3,\n.single-flamia_glossary .elementor-element-5e485b0,\n.single-flamia_glossary .elementor-element-9824397,\n.single-flamia_glossary .elementor-element-flmskex,\n.single-flamia_glossary .elementor-element-flmskre,\n.single-flamia_glossary .elementor-element-2605baa,\n.single-flamia_glossary .elementor-element-421aa85,\n.single-flamia_glossary .elementor-element-51bbf67{display:none!important}\n.single-flamia_glossary .elementor-widget-theme-post-content p:last-child{margin-bottom:0}\n@media(max-width:767px){\n.single-flamia_glossary .elementor-element-f3669f5,\n.single-flamia_glossary .elementor-element-c83cf0d{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important;padding-left:20px!important;padding-right:20px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-f3669f5>.e-con-inner,\n.single-flamia_glossary .elementor-element-c83cf0d>.e-con-inner{box-sizing:border-box!important;width:100%!important;max-width:100%!important;margin-left:0!important;margin-right:0!important}\n.single-flamia_glossary .elementor-element-84464f5,\n.single-flamia_glossary .elementor-element-fb4fc3e{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-height:0!important;margin-left:auto!important;margin-right:auto!important;padding:42px 16px!important;overflow:hidden!important}\n.single-flamia_glossary .elementor-element-dc9d313,\n.single-flamia_glossary .elementor-element-59c6e18{box-sizing:border-box!important;width:100%!important;max-width:100%!important;min-width:0!important;--container-widget-width:100%!important}\n.single-flamia_glossary .elementor-element-dc9d313 .elementor-heading-title,\n.single-flamia_glossary .elementor-element-59c6e18 .elementor-heading-title{font-size:30px!important;line-height:1.08!important;max-width:100%!important;white-space:normal!important;overflow-wrap:break-word!important;word-break:normal!important;text-align:center!important}\n}\n<\/style>\n<p><strong>V skratke:<\/strong> Cena za lead, teda ko\u013eko stoj\u00ed z\u00edskanie jedn\u00e9ho kontaktu alebo dopytu.<\/p>\n<p>Pojem \u201eCPL\u201c v kampaniach pom\u00e1ha nastavi\u0165, mera\u0165 alebo vyhodnoti\u0165 cestu k ur\u010dit\u00e9mu v\u00fdsledku. Pri interpret\u00e1cii treba vedie\u0165, ak\u00fd cie\u013e, publikum, ponuka, rozpo\u010det a sp\u00f4sob atrib\u00facie sa pou\u017eili.<\/p>\n<p>Jedna metrika sama o sebe nevysvetl\u00ed kvalitu marketingu. V\u00fdsledok sa \u010d\u00edta spolu s n\u00e1kladmi, kvalitou dopytu, spr\u00e1van\u00edm po kliknut\u00ed a obchodn\u00fdm kontextom, aby optimaliz\u00e1cia neviedla iba k pekn\u00e9mu \u010d\u00edslu v reporte.<\/p>\n<p><strong>S\u00favisiace pojmy:<\/strong> <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/lead-magnet\/\">Magnet na kontakty<\/a>, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/formular\/\">Formul\u00e1r<\/a> a <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/campaign-objective\/\">Cie\u013e kampane<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cena za lead, teda ko\u013eko stoj\u00ed z\u00edskanie jedn\u00e9ho kontaktu alebo dopytu.<\/p>\n","protected":false},"featured_media":0,"template":"","slovnik-kategorie":[53],"class_list":["post-1911","flamia_glossary","type-flamia_glossary","status-publish","hentry","slovnik_category-performance-marketing-sk"],"acf":[],"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/flamia_glossary"}],"version-history":[{"count":8,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1911\/revisions"}],"predecessor-version":[{"id":5143,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik\/1911\/revisions\/5143"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=1911"}],"wp:term":[{"taxonomy":"slovnik_category","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/slovnik-kategorie?post=1911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}