{"id":5059,"date":"2026-04-23T19:27:00","date_gmt":"2026-04-23T19:27:00","guid":{"rendered":"https:\/\/flamia.studio\/?post_type=case_study&#038;p=5059"},"modified":"2026-10-30T15:08:55","modified_gmt":"2026-10-30T15:08:55","slug":"pretvory-2","status":"publish","type":"case_study","link":"https:\/\/flamia.studio\/sk\/nasa-praca\/pretvory\/","title":{"rendered":"Vizu\u00e1lna identita pre PRETVORY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5059\" class=\"elementor elementor-5059 elementor-1039\" data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a172efd e-flex e-con-boxed e-con e-parent\" data-id=\"a172efd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4aff25 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c4aff25\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a0bc2 elementor-widget elementor-widget-heading\" data-id=\"99a0bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vizu\u00e1lna identita pre PRETVORY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-855c4bb e-flex e-con-boxed e-con e-parent\" data-id=\"855c4bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02d4bde e-con-full e-flex e-con e-child\" data-id=\"02d4bde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5173f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7d5173f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings='{\"_animation\":\"fadeInLeft\",\"_animation_delay\":200}' data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Poslanie komunity v rozpoznate\u013enom vizu\u00e1lnom syst\u00e9me<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946eddd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"946eddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ob\u010dianske zdru\u017eenie PRETVORY potrebovalo viac ne\u017e pekn\u00e9 logo. Zna\u010dka mala jasne a zapam\u00e4tate\u013ene vyjadrova\u0165 tvorivos\u0165, inkluz\u00edvnos\u0165, udr\u017eate\u013enos\u0165 a komunitu a z\u00e1rove\u0148 sa da\u0165 jednoducho pou\u017e\u00edva\u0165 v praxi.<\/p><p>Vo Flamii sme projekt uchopili ako ucelen\u00fd syst\u00e9m identity. Cie\u013eom bolo prenies\u0165 ducha organiz\u00e1cie do ka\u017edodennej komunik\u00e1cie od webu a soci\u00e1lnych siet\u00ed a\u017e po tla\u010doviny a reklamn\u00e9 predmety.<\/p><p>Vznikla hrav\u00e1, no preh\u013eadn\u00e1 vizu\u00e1lna identita. PRETVOROM d\u00e1va jasnej\u0161\u00ed verejn\u00fd v\u00fdraz, v\u00fdraznej\u0161\u00ed tvoriv\u00fd hlas a syst\u00e9m, ktor\u00fd sa m\u00f4\u017ee rozv\u00edja\u0165 spolu s organiz\u00e1ciou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83be7ed e-con-full e-flex e-con e-child\" data-id=\"83be7ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-03059fd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"03059fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d279f elementor-widget elementor-widget-heading\" data-id=\"84d279f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u010co sme pomohli vyrie\u0161i\u0165<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bef83a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9bef83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ch\u00fdbal jasn\u00fd vizu\u00e1lny syst\u00e9m, ktor\u00fd by hodnoty organiz\u00e1cie premenil na rozpoznate\u013en\u00fa podobu, jednoducho pou\u017eite\u013en\u00fa naprie\u010d r\u00f4znymi komunika\u010dn\u00fdmi kan\u00e1lmi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e3888 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d6e3888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-none\" href=\"#o-projekte\" aria-label=\"Prejs\u0165 na podrobnosti projektu\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-down-circle\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d99c65 e-con-full e-flex e-con e-child\" data-id=\"5d99c65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee00d6b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ee00d6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e60e1b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6e60e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-push-pin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e35d40f e-con-full e-flex e-con e-child\" data-id=\"e35d40f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de2a80 elementor-widget elementor-widget-heading\" data-id=\"7de2a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Z\u00e1klady zna\u010dky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bbf1f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"96bbf1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vizu\u00e1lnu identitu sme odvodili od toho, \u010do PRETVORY predstavuj\u00fa: tvorivos\u0165, otvorenos\u0165, udr\u017eate\u013enos\u0165 a spolo\u010dn\u00fd rast. Organiz\u00e1cia tak z\u00edskala jasnej\u0161\u00ed a osobitej\u0161\u00ed z\u00e1klad pre \u010fal\u0161iu komunik\u00e1ciu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca50275 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ca50275\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInUp\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-a506811 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a506811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-puzzle-piece\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M519.442 288.651c-41.519 0-59.5 31.593-82.058 31.593C377.409 320.244 432 144 432 144s-196.288 80-196.288-3.297c0-35.827 36.288-46.25 36.288-85.985C272 19.216 243.885 0 210.539 0c-34.654 0-66.366 18.891-66.366 56.346 0 41.364 31.711 59.277 31.711 81.75C175.885 207.719 0 166.758 0 166.758v333.237s178.635 41.047 178.635-28.662c0-22.473-40-40.107-40-81.471 0-37.456 29.25-56.346 63.577-56.346 33.673 0 61.788 19.216 61.788 54.717 0 39.735-36.288 50.158-36.288 85.985 0 60.803 129.675 25.73 181.23 25.73 0 0-34.725-120.101 25.827-120.101 35.962 0 46.423 36.152 86.308 36.152C556.712 416 576 387.99 576 354.443c0-34.199-18.962-65.792-56.558-65.792z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47687f1 e-con-full e-flex e-con e-child\" data-id=\"47687f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1a4b4 elementor-widget elementor-widget-heading\" data-id=\"4e1a4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jednotnej\u0161\u00ed vizu\u00e1lny \u0161t\u00fdl<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3677f26 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3677f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vytvorili sme syst\u00e9m, ktor\u00fd prep\u00e1ja logo, typografiu, farby, grafick\u00e9 prvky, fotografie a ich pou\u017eitie do jedn\u00e9ho celku. Zna\u010dka tak v jednotliv\u00fdch v\u00fdstupoch p\u00f4sob\u00ed premyslenej\u0161ie a d\u00f4veryhodnej\u0161ie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fff471b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fff471b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebd12f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4ebd12f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"rtmicon-thin rtmicon-web-design\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e11277 e-con-full e-flex e-con e-child\" data-id=\"0e11277\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9919d84 elementor-widget elementor-widget-heading\" data-id=\"9919d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Praktick\u00e9 ka\u017edodenn\u00e9 pou\u017eitie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ae983 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29ae983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Identitu sme navrhli pre re\u00e1lne pou\u017eitie. PRETVORY ju m\u00f4\u017eu flexibilne vyu\u017e\u00edva\u0165 na soci\u00e1lnych sie\u0165ach, webe, v tla\u010di, na reklamn\u00fdch predmetoch aj v bud\u00facich kampaniach a zachova\u0165 si pritom rozpoznate\u013enos\u0165.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c13921 e-flex e-con-boxed e-con e-parent\" data-id=\"3c13921\" data-element_type=\"container\" data-e-type=\"container\" id=\"o-projekte\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea7ada6 e-con-full e-flex e-con e-child\" data-id=\"ea7ada6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0bbed5b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0bbed5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4f3e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"44c4f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ako sme zna\u010dku rozpracovali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d0cb1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c6d0cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tak\u00e1to zna\u010dka m\u00e1 nies\u0165 v\u00fdznam, fungova\u0165 v r\u00f4znych form\u00e1toch a pom\u00e1ha\u0165 organiz\u00e1cii zrozumite\u013ene komunikova\u0165 pri ka\u017edom kontakte s verejnos\u0165ou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27dfc4d e-con-full e-flex e-con e-child\" data-id=\"27dfc4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1d8b2f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e1d8b2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e1d2b elementor-widget elementor-widget-heading\" data-id=\"19e1d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo s vlastn\u00fdm charakterom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74ded2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c74ded2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Logo d\u00e1va PRETVOROM \u013eudsk\u00fd, hrav\u00fd a v\u00fdrazn\u00fd vizu\u00e1lny podpis. Charakter p\u00edsma a nepravideln\u00fd rytmus odr\u00e1\u017eaj\u00fa rozmanitos\u0165, tvorivos\u0165 a otvoren\u00e9ho komunitn\u00e9ho ducha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ab63a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"67ab63a\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ac200 elementor-widget elementor-widget-heading\" data-id=\"a8ac200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u017div\u00fd vizu\u00e1lny jazyk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb2210 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"beb2210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Identitu sme postavili na organick\u00fdch tvaroch, v\u00fdrazn\u00fdch grafick\u00fdch prvkoch a flexibiln\u00fdch kompoz\u00edci\u00e1ch. Zna\u010dka tak p\u00f4sob\u00ed tvorivo a pr\u00edstupne a z\u00e1rove\u0148 si zachov\u00e1va jednotn\u00fd \u0161t\u00fdl.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-382d26c e-con-full e-flex e-con e-child\" data-id=\"382d26c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de93475 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"de93475\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"fadeInDown\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-83200ac elementor-widget elementor-widget-heading\" data-id=\"83200ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Farby a typografia s jasnou \u00falohou<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8f356 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa8f356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/flamia.studio\/sk\/slovnik\/farebna-paleta\/\" class=\"flamia-link-nest\">Farebn\u00e1 paleta<\/a> prin\u00e1\u0161a energiu a hrejivos\u0165, <a href=\"https:\/\/flamia.studio\/sk\/slovnik\/typografia\/\" class=\"flamia-link-nest\">typografia<\/a> vyva\u017euje v\u00fdraz s \u010ditate\u013enos\u0165ou. Identita preto funguje vo v\u00fdrazn\u00fdch nadpisoch aj dlh\u0161\u00edch textoch, v digit\u00e1lnom prostred\u00ed aj v tla\u010di.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a84e9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b8a84e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInUp\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-0002657 elementor-widget elementor-widget-heading\" data-id=\"0002657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Syst\u00e9m pripraven\u00fd do praxe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f764109 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f764109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Identitu sme rozpracovali na web, pr\u00edspevky na soci\u00e1lne siete, tla\u010doviny, n\u00e1lepky, oble\u010denie, odznaky, z\u00e1pisn\u00edky, f\u013ea\u0161e a \u010fal\u0161ie zna\u010dkov\u00e9 materi\u00e1ly. Dobr\u00e1 identita m\u00e1 fungova\u0165 v\u0161ade, kde organiz\u00e1cia vystupuje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03b3d73 e-flex e-con-boxed e-con e-parent\" data-id=\"03b3d73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c1426f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3c1426f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3e27f elementor-widget elementor-widget-heading\" data-id=\"3a3e27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00fdstupy projektu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4a8a2f e-con-full e-grid elementor-invisible e-con e-child\" data-id=\"f4a8a2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a89ef8 elementor-widget elementor-widget-html\" data-id=\"6a89ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"flamia-pdf-only\">\r\n  <h4 class=\"flamia-pdf-only-title\">Dizajn manu\u00e1l<\/h4>\r\n\r\n  <div class=\"flamia-pdf-only-nav\" aria-label=\"PDF Sections\">\r\n    <button type=\"button\" class=\"flamia-pdf-jump is-active\" data-page=\"1\">Tituln\u00e1 strana<\/button>\r\n    <button type=\"button\" class=\"flamia-pdf-jump\" data-page=\"4\">Logo<\/button>\r\n    <button type=\"button\" class=\"flamia-pdf-jump\" data-page=\"8\">Typografia<\/button>\r\n    <button type=\"button\" class=\"flamia-pdf-jump\" data-page=\"10\">Farebnos\u0165<\/button>\r\n    <button type=\"button\" class=\"flamia-pdf-jump\" data-page=\"12\">Vizu\u00e1lny \u0161t\u00fdl<\/button>\r\n    <button type=\"button\" class=\"flamia-pdf-jump\" data-page=\"16\">Pou\u017eitie<\/button>\r\n\r\n    <a class=\"flamia-pdf-open\" href=\"https:\/\/flamia.studio\/wp-content\/uploads\/2026\/04\/design-manual-PRETVORY.pdf#page=1\" target=\"_blank\" rel=\"noopener\">\r\n      Otvori\u0165 PDF\r\n    <\/a>\r\n  <\/div>\r\n\r\n  <div class=\"flamia-pdf-only-frame\">\r\n    <div id=\"flamiaPretvoryPdfHolder\"><button type=\"button\" class=\"flamia-pdf-preview\" aria-label=\"Zobrazi\u0165 PDF\"><img loading=\"lazy\" src=\"https:\/\/flamia.studio\/wp-content\/uploads\/2026\/10\/pretvory-design-manual-preview.webp\" alt=\"Ob\u00e1lka dizajn manu\u00e1lu PRETVORY\" width=\"1400\" height=\"990\" decoding=\"async\"><span>Zobrazi\u0165 PDF<\/span><\/button><\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<style>\r\n.flamia-pdf-only{\r\n  width:100%;\r\n  max-width:980px;\r\n  margin:0 auto;\r\n}\r\n\r\n.flamia-pdf-only-title{\r\n  margin:0 0 18px;\r\n  font-size:clamp(22px,2.3vw,34px);\r\n  line-height:1.04;\r\n  color:#232323;\r\n  text-align:center;\r\n}\r\n\r\n.flamia-pdf-only-nav{\r\n  display:flex;\r\n  flex-wrap:wrap;\r\n  gap:10px;\r\n  justify-content:center;\r\n  align-items:center;\r\n  margin:0 0 18px;\r\n}\r\n\r\n.flamia-pdf-jump,\r\n.flamia-pdf-open{\r\n  appearance:none;\r\n  border:1.5px solid rgba(35,35,35,.14);\r\n  border-radius:999px;\r\n  background:#fff;\r\n  color:#232323;\r\n  padding:10px 16px;\r\n  font-size:14px;\r\n  line-height:1;\r\n  text-decoration:none;\r\n  cursor:pointer;\r\n  transition:.2s ease;\r\n  box-shadow:0 4px 14px rgba(0,0,0,.04);\r\n}\r\n\r\n.flamia-pdf-jump:hover,\r\n.flamia-pdf-open:hover{\r\n  border-color:rgba(35,35,35,.22);\r\n  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22px;border-radius:999px;background:#FAA222;color:#232323;font-weight:600;white-space:nowrap}.flamia-pdf-preview:focus-visible{outline:3px solid #A84C9D;outline-offset:-4px}.flamia-pdf-object{\r\n  display:block;\r\n  width:100%;\r\n  height:100%;\r\n  border:0;\r\n  background:#fff;\r\n}\r\n\r\n.flamia-pdf-object-fallback{\r\n  display:flex;\r\n  align-items:center;\r\n  justify-content:center;\r\n  flex-direction:column;\r\n  gap:10px;\r\n  width:100%;\r\n  height:100%;\r\n  padding:24px;\r\n  text-align:center;\r\n  font-size:14px;\r\n  color:#232323;\r\n  background:#fff;\r\n}\r\n\r\n.flamia-pdf-object-fallback a{\r\n  color:#232323;\r\n  font-weight:600;\r\n  text-decoration:underline;\r\n}\r\n\r\n@media (max-width: 767px){\r\n  .flamia-pdf-only{\r\n    max-width:100%;\r\n  }\r\n\r\n  .flamia-pdf-only-title{\r\n    margin-bottom:14px;\r\n    font-size:clamp(20px,6vw,28px);\r\n  }\r\n\r\n  .flamia-pdf-only-nav{\r\n    gap:8px;\r\n    margin-bottom:14px;\r\n  }\r\n\r\n  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document.createElement('object');\r\n    object.className = 'flamia-pdf-object';\r\n    object.setAttribute('data', getPdfUrl(page));\r\n    object.setAttribute('type', 'application\/pdf');\n    object.setAttribute('title', 'PDF');\r\n\r\n    var fallback = document.createElement('div');\r\n    fallback.className = 'flamia-pdf-object-fallback';\r\n    fallback.innerHTML = ''\r\n      + '<span>N\u00e1h\u013ead PDF sa nepodarilo na\u010d\u00edta\u0165.'\r\n      + '<a href=\"' + pdfBase + '#page=' + page + '\" target=\"_blank\" rel=\"noopener\">Open PDF in new tab';\r\n\r\n    object.appendChild(fallback);\r\n    holder.appendChild(object);\r\n\r\n    openLink.setAttribute('href', pdfBase + '#page=' + page);\r\n    setActiveButton(page);\r\n  }\r\n\r\n  buttons.forEach(function (button) {\r\n    button.addEventListener('click', function () {\r\n      renderPdf(button.getAttribute('data-page'));\r\n    });\r\n  });\r\n\r\n  var preview = holder.querySelector('.flamia-pdf-preview');\n  if (preview) preview.addEventListener('click', function () { renderPdf(1); });\r\n})();\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af404a6 e-flex e-con-boxed e-con e-parent\" data-id=\"af404a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f89da3 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9f89da3\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e990f elementor-widget elementor-widget-heading\" data-id=\"72e990f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u010co Flamia pripravila<br> pre PRETVORY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9d5f07 e-con-full e-flex e-con e-child\" data-id=\"a9d5f07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1284a9b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1284a9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8ac68 elementor-widget elementor-widget-image\" data-id=\"2c8ac68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/flamia.studio\/wp-content\/uploads\/2026\/04\/pretvory-case-study.webp\" class=\"attachment-full size-full wp-image-5074\" alt=\"PRETVORY brand identity case study by Flamia Studio\" srcset=\"https:\/\/flamia.studio\/wp-content\/uploads\/2026\/04\/pretvory-case-study.webp 1672w, https:\/\/flamia.studio\/wp-content\/uploads\/2026\/04\/pretvory-case-study-300x169.webp 300w, https:\/\/flamia.studio\/wp-content\/uploads\/2026\/04\/pretvory-case-study-1024x576.webp 1024w, https:\/\/flamia.studio\/wp-content\/uploads\/2026\/04\/pretvory-case-study-768x432.webp 768w, https:\/\/flamia.studio\/wp-content\/uploads\/2026\/04\/pretvory-case-study-1536x864.webp 1536w\" sizes=\"(max-width: 1672px) 100vw, 1672px\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d3e9f37 e-con-full e-flex e-con e-child\" data-id=\"d3e9f37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c1429 elementor-widget elementor-widget-heading\" data-id=\"12c1429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vizu\u00e1lna identita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0910a72 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0910a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Flexibiln\u00fd <a href=\"https:\/\/flamia.studio\/sk\/brand-identita\/\">vizu\u00e1lny z\u00e1klad<\/a>, ktor\u00fd dal PRETVOROM jasnej\u0161iu, rozpoznate\u013enej\u0161iu a praktickej\u0161iu identitu v jednotliv\u00fdch komunika\u010dn\u00fdch kan\u00e1loch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5cf611 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c5cf611\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-c31eace e-con-full e-flex e-con e-child\" data-id=\"c31eace\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7694a2 elementor-widget elementor-widget-heading\" data-id=\"e7694a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pou\u017eitie vizu\u00e1lneho \u0161t\u00fdlu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a70f1b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a70f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pou\u017eitie zna\u010dky na soci\u00e1lnych sie\u0165ach, webe, v tla\u010di a ka\u017edodennej komunitnej komunik\u00e1cii, aby identita fungovala aj mimo prezent\u00e1cie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48e6d43 e-con-full e-flex e-con e-child\" data-id=\"48e6d43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f13724 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6f13724\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"slideInLeft\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-065ad11 e-con-full e-flex e-con e-child\" data-id=\"065ad11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ea5f8 elementor-widget elementor-widget-heading\" data-id=\"c7ea5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pravidl\u00e1 pre jednotn\u00fa zna\u010dku<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5ff58 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ff5ff58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jasnej\u0161\u00ed pr\u00edstup k farb\u00e1m, typografii, grafick\u00fdm prvkom a vizu\u00e1lnemu rytmu, ktor\u00fd organiz\u00e1cii pom\u00e1ha zosta\u0165 rozpoznate\u013enou v r\u00f4znych materi\u00e1loch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-903ba35 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"903ba35\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"slideInRight\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-0c32f50 e-con-full e-flex e-con e-child\" data-id=\"0c32f50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579f10a elementor-widget elementor-widget-heading\" data-id=\"579f10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zna\u010dka v re\u00e1lnom pou\u017eit\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9885dc9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9885dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Praktick\u00fd smer identity pre kampane, podujatia, reklamn\u00e9 predmety aj bud\u00facu komunik\u00e1ciu, ktor\u00fd sa m\u00f4\u017ee rozv\u00edja\u0165 spolu s PRETVORMI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63122d1 e-flex e-con-boxed e-con e-parent\" data-id=\"63122d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dd1058 e-con-full e-flex e-con e-child\" data-id=\"6dd1058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6d53da e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d6d53da\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-7529342 elementor-widget elementor-widget-heading\" data-id=\"7529342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ako sme postupovali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb1cb43 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bb1cb43\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-ab3d4d2 e-con-full e-flex e-con e-child\" data-id=\"ab3d4d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-f51b05e elementor-widget elementor-widget-heading\" data-id=\"f51b05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c3c3c2 e-con-full e-flex e-con e-child\" data-id=\"1c3c3c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dda0fe8 elementor-widget elementor-widget-heading\" data-id=\"dda0fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spozn\u00e1vanie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774a078 elementor-widget elementor-widget-text-editor\" data-id=\"774a078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Najsk\u00f4r sme si ujasnili, \u010do m\u00e1 zna\u010dka PRETVORY vyjadrova\u0165: tvorivos\u0165, inkluz\u00edvnos\u0165, udr\u017eate\u013enos\u0165 a spolo\u010dn\u00fd rast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6266c09 e-con-full e-flex e-con e-child\" data-id=\"6266c09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb1cc23 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cb1cc23\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-7721f5e e-con-full e-flex e-con e-child\" data-id=\"7721f5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a2bff elementor-widget elementor-widget-heading\" data-id=\"a1a2bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6946708 e-con-full e-flex e-con e-child\" data-id=\"6946708\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51e68 elementor-widget elementor-widget-heading\" data-id=\"7e51e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ur\u010denie smeru<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea8dd4 elementor-widget elementor-widget-text-editor\" data-id=\"6ea8dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tieto hodnoty sme premenili na konkr\u00e9tne vizu\u00e1lne princ\u00edpy. Ur\u010dili sme, ako m\u00e1 identita p\u00f4sobi\u0165, nako\u013eko m\u00f4\u017ee by\u0165 expres\u00edvna a kde je najd\u00f4le\u017eitej\u0161ia konzistentnos\u0165.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b613ae6 e-con-full e-flex e-con e-child\" data-id=\"b613ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4787288 e-con-full e-flex e-con e-child\" data-id=\"4787288\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e2a6bc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6e2a6bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-7b43074 e-con-full e-flex e-con e-child\" data-id=\"7b43074\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-631a114 elementor-widget elementor-widget-heading\" data-id=\"631a114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5efec4f e-con-full e-flex e-con e-child\" data-id=\"5efec4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2906782 elementor-widget elementor-widget-heading\" data-id=\"2906782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">N\u00e1vrh<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fcd5b elementor-widget elementor-widget-text-editor\" data-id=\"22fcd5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Logo, typografiu, farebn\u00fa paletu, grafick\u00fd jazyk a pravidl\u00e1 pou\u017eitia sme rozv\u00edjali spolo\u010dne, aby od za\u010diatku tvorili jeden celok.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74662d1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"74662d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-52938a0 e-con-full e-flex e-con e-child\" data-id=\"52938a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-25da2fa elementor-widget elementor-widget-heading\" data-id=\"25da2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cfc028 e-con-full e-flex e-con e-child\" data-id=\"1cfc028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40d64ae elementor-widget elementor-widget-heading\" data-id=\"40d64ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uvedenie do praxe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f416c96 elementor-widget elementor-widget-text-editor\" data-id=\"f416c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vizu\u00e1lny smer sme spracovali do praktick\u00e9ho dizajn manu\u00e1lu a zna\u010dkov\u00fdch aplik\u00e1ci\u00ed, ktor\u00e9 u\u013eah\u010duj\u00fa jednotn\u00e9 pou\u017e\u00edvanie identity pri \u010fal\u0161\u00edch v\u00fdstupoch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vizu\u00e1lna identita pre PRETVORY Poslanie komunity v rozpoznate\u013enom vizu\u00e1lnom syst\u00e9me Ob\u010dianske zdru\u017eenie PRETVORY potrebovalo viac ne\u017e pekn\u00e9 logo. Zna\u010dka mala jasne a zapam\u00e4tate\u013ene vyjadrova\u0165 tvorivos\u0165, inkluz\u00edvnos\u0165, udr\u017eate\u013enos\u0165 a komunitu a z\u00e1rove\u0148 sa da\u0165 jednoducho pou\u017e\u00edva\u0165 v praxi. Vo Flamii sme projekt uchopili ako ucelen\u00fd syst\u00e9m identity. Cie\u013eom bolo prenies\u0165 ducha organiz\u00e1cie do ka\u017edodennej komunik\u00e1cie od [&hellip;]<\/p>\n","protected":false},"featured_media":7416,"menu_order":0,"template":"","case_study_type":[],"case_study_service":[74],"case_study_industry":[],"class_list":["post-5059","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_service-vizualna-identita"],"acf":{"project_card_cover":6109,"project_card_name":"PRETVORY","project_card_scope":"Vizu\u00e1lna identita","project_card_result":"Logo a brand manu\u00e1l","project_card_result_source":"Pravidl\u00e1 a uk\u00e1\u017eky pou\u017eitia vizu\u00e1lnej identity","project_card_result_value":"","project_card_result_detail":"Logo a brand manu\u00e1l","project_card_cover_framing":"flamia-project-cover flamia-project-cover-full"},"_links":{"self":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/case_study\/5059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":13,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/case_study\/5059\/revisions"}],"predecessor-version":[{"id":9456,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/case_study\/5059\/revisions\/9456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media\/7416"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/media?parent=5059"}],"wp:term":[{"taxonomy":"case_study_type","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/case_study_type?post=5059"},{"taxonomy":"case_study_service","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/case_study_service?post=5059"},{"taxonomy":"case_study_industry","embeddable":true,"href":"https:\/\/flamia.studio\/sk\/wp-json\/wp\/v2\/case_study_industry?post=5059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}