{"id":8955,"date":"2026-04-23T22:42:26","date_gmt":"2026-04-23T22:42:26","guid":{"rendered":"https:\/\/flamia.studio\/our-work\/aparra-surfcamp-2\/"},"modified":"2026-10-30T15:09:30","modified_gmt":"2026-10-30T15:09:30","slug":"aparra-surfcamp","status":"publish","type":"case_study","link":"https:\/\/flamia.studio\/cs\/our-work\/aparra-surfcamp\/","title":{"rendered":"Soci\u00e1ln\u00ed s\u00edt\u011b pro Aparra Surfcamp"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8955\" class=\"elementor elementor-8955 elementor-1110\" data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a172efd e-flex e-con-boxed e-con e-parent\" data-id=\"a172efd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4aff25 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c4aff25\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-99a0bc2 elementor-widget elementor-widget-heading\" data-id=\"99a0bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Soci\u00e1ln\u00ed s\u00edt\u011b pro Aparra Surfcamp<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-855c4bb e-flex e-con-boxed e-con e-parent\" data-id=\"855c4bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-02d4bde e-con-full e-flex e-con e-child\" data-id=\"02d4bde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5173f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7d5173f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings='{\"_animation\":\"fadeInLeft\",\"_animation_delay\":200}' data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Atmosf\u00e9ra oce\u00e1nu a \u017eivota v kempu v obsahu, kter\u00fd l\u00e1k\u00e1 za\u017e\u00edt ho osobn\u011b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946eddd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"946eddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>P\u0159i v\u00fdb\u011bru Aparry rozhoduje p\u0159edstava, jak se tam \u010dlov\u011bk bude c\u00edtit. Je\u0161t\u011b vlhk\u00fd neopren, s\u016fl na k\u016f\u017ei, ve\u010de\u0159e, kter\u00e1 se prot\u00e1hne do noci, a nezn\u00e1m\u00ed lid\u00e9, se kter\u00fdmi nakonec str\u00e1v\u00ed cel\u00fd t\u00fdden.<\/p><p>Takov\u00fd z\u00e1\u017eitek pot\u0159ebuje na soci\u00e1ln\u00edch s\u00edt\u00edch obsah, kter\u00fd p\u0159enese atmosf\u00e9ru a p\u0159ibl\u00ed\u017e\u00ed m\u00edsto je\u0161t\u011b p\u0159ed rezervac\u00ed.<\/p><p>Ve Flamii jsme pro Aparru vytvo\u0159ili sm\u011br komunikace, kter\u00fd dal zna\u010dce jasn\u011bj\u0161\u00ed podobu, emocion\u00e1ln\u00ed n\u00e1boj a jednotnost v reels i carouselech. Vznikl syst\u00e9m obsahu, kter\u00fd inspiruje, informuje a pom\u00e1h\u00e1 lidem rozhodnout se pro pobyt v kempu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83be7ed e-con-full e-flex e-con e-child\" data-id=\"83be7ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-03059fd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"03059fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d279f elementor-widget elementor-widget-heading\" data-id=\"84d279f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co jsme pomohli vy\u0159e\u0161it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bef83a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9bef83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aparra u\u017e m\u011bla oce\u00e1n, sv\u011btlo, lidi i lokality. Ot\u00e1zkou bylo, jak je zachytit v obsahu, kter\u00fd bude p\u016fsobit jednotn\u011b, promy\u0161len\u011b a bude zaj\u00edmav\u00e9 sledovat ho dlouhodob\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e3888 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d6e3888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-none\" href=\"#o-projekte\" aria-label=\"Prejs\u0165 na podrobnosti projektu\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-arrow-down-circle\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d99c65 e-con-full e-flex e-con e-child\" data-id=\"5d99c65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee00d6b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ee00d6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e60e1b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6e60e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-push-pin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e35d40f e-con-full e-flex e-con e-child\" data-id=\"e35d40f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de2a80 elementor-widget elementor-widget-heading\" data-id=\"7de2a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00fdrazn\u011bj\u0161\u00ed identita profilu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bbf1f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"96bbf1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pomohli jsme zna\u010dce vytvo\u0159it jasn\u011bj\u0161\u00ed projev na soci\u00e1ln\u00edch s\u00edt\u00edch. Jednotliv\u00e9 p\u0159\u00edsp\u011bvky jsou rozpoznateln\u00e9 a nesou stejnou atmosf\u00e9ru.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca50275 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ca50275\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInUp\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-a506811 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a506811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-puzzle-piece\" viewbox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M519.442 288.651c-41.519 0-59.5 31.593-82.058 31.593C377.409 320.244 432 144 432 144s-196.288 80-196.288-3.297c0-35.827 36.288-46.25 36.288-85.985C272 19.216 243.885 0 210.539 0c-34.654 0-66.366 18.891-66.366 56.346 0 41.364 31.711 59.277 31.711 81.75C175.885 207.719 0 166.758 0 166.758v333.237s178.635 41.047 178.635-28.662c0-22.473-40-40.107-40-81.471 0-37.456 29.25-56.346 63.577-56.346 33.673 0 61.788 19.216 61.788 54.717 0 39.735-36.288 50.158-36.288 85.985 0 60.803 129.675 25.73 181.23 25.73 0 0-34.725-120.101 25.827-120.101 35.962 0 46.423 36.152 86.308 36.152C556.712 416 576 387.99 576 354.443c0-34.199-18.962-65.792-56.558-65.792z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47687f1 e-con-full e-flex e-con e-child\" data-id=\"47687f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1a4b4 elementor-widget elementor-widget-heading\" data-id=\"4e1a4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Obsah s r\u016fzn\u00fdmi \u00falohami<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3677f26 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3677f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>N\u011bkter\u00e9 p\u0159\u00edsp\u011bvky m\u011bly vyvolat touhu, jin\u00e9 budovat d\u016fv\u011bru nebo pom\u00e1hat p\u0159i v\u00fdb\u011bru. Kdy\u017e m\u00e1 ka\u017ed\u00fd p\u0159\u00edsp\u011bvek vlastn\u00ed \u00falohu, cel\u00fd profil funguje ucelen\u011bji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fff471b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fff471b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebd12f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4ebd12f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"rtmicon-thin rtmicon-web-design\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e11277 e-con-full e-flex e-con e-child\" data-id=\"0e11277\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9919d84 elementor-widget elementor-widget-heading\" data-id=\"9919d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dapln\u011bj\u0161\u00ed obraz o kempu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ae983 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"29ae983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Na soci\u00e1ln\u00edch s\u00edt\u00edch jsme p\u0159edstavili \u0161ir\u0161\u00ed obraz Aparry: vlny, lidi, m\u00edsta, rytmus \u017eivota v kempu i praktickou str\u00e1nku pobytu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c13921 e-flex e-con-boxed e-con e-parent\" data-id=\"3c13921\" data-element_type=\"container\" data-e-type=\"container\" id=\"o-projekte\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea7ada6 e-con-full e-flex e-con e-child\" data-id=\"ea7ada6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0bbed5b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0bbed5b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4f3e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"44c4f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak jsme zna\u010dku rozpracovali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d0cb1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c6d0cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/flamia.studio\/cs\/socialni-site\/\" class=\"flamia-link-nest\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/a> surfcampu maj\u00ed zprost\u0159edkovat n\u00e1ladu, uk\u00e1zat skute\u010dn\u00fd \u017eivot, budovat d\u016fv\u011bryhodnost a poskytnout dost informac\u00ed pro rozhodnut\u00ed o rezervaci. Obsah p\u0159itom m\u00e1 z\u016fstat p\u0159irozen\u00fd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27dfc4d e-con-full e-flex e-con e-child\" data-id=\"27dfc4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e1d8b2f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e1d8b2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e1d2b elementor-widget elementor-widget-heading\" data-id=\"19e1d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uk\u00e1zali jsme lidi za zna\u010dkou<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74ded2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c74ded2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reel o t\u00fdmu p\u0159ibl\u00ed\u017eil lidi, kte\u0159\u00ed stoj\u00ed za Aparrou. Zna\u010dka tak p\u016fsob\u00ed osobn\u011bji, srde\u010dn\u011bji a d\u016fv\u011bryhodn\u011bji. N\u00e1v\u0161t\u011bvn\u00edk pozn\u00e1v\u00e1 lidi, se kter\u00fdmi m\u016f\u017ee str\u00e1vit sv\u016fj t\u00fdden v kempu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67ab63a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"67ab63a\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ac200 elementor-widget elementor-widget-heading\" data-id=\"a8ac200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dali jsme prostor lokalit\u00e1m<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb2210 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"beb2210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Obsah z Hendaye a atmosf\u00e9ra Baskicka daly profilu v\u00fdrazn\u011bj\u0161\u00ed vztah k m\u00edstu. Lokalita se stala sou\u010d\u00e1st\u00ed samotn\u00e9 nab\u00eddky, proto\u017ee p\u0159i cestov\u00e1n\u00ed je i destinace d\u016fle\u017eit\u00fdm d\u016fvodem v\u00fdb\u011bru.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-382d26c e-con-full e-flex e-con e-child\" data-id=\"382d26c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-de93475 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"de93475\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"fadeInDown\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-83200ac elementor-widget elementor-widget-heading\" data-id=\"83200ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Obsah jsme stav\u011bli na pocitu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8f356 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa8f356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lifestylov\u00fd reel a cestovatelsk\u00e9 video pracovaly s pohybem, n\u00e1ladou a emocion\u00e1ln\u00ed p\u0159ita\u017elivost\u00ed. S pocitem, kv\u016fli kter\u00e9mu si \u010dlov\u011bk ulo\u017e\u00ed p\u0159\u00edsp\u011bvek a pomysl\u00ed si, \u017ee by to cht\u011bl za\u017e\u00edt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a84e9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b8a84e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInUp\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-0002657 elementor-widget elementor-widget-heading\" data-id=\"0002657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">P\u0159idali jsme obsah, kter\u00fd pom\u00e1h\u00e1 rozhodnout se<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f764109 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f764109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Carousely p\u0159inesly profilu i praktickou hodnotu. Jeden p\u0159edstavil d\u016fvody, pro\u010d si vybrat Aparru. Dal\u0161\u00ed p\u0159ibl\u00ed\u017eil surfov\u00e9 spoty u jednotliv\u00fdch kemp\u016f. Obsah tak ukazuje i m\u00edstn\u00ed znalosti a pom\u00e1h\u00e1 lidem p\u0159i v\u00fdb\u011bru.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03b3d73 e-flex e-con-boxed e-con e-parent\" data-id=\"03b3d73\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c1426f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3c1426f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3e27f elementor-widget elementor-widget-heading\" data-id=\"3a3e27f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00fdstupy projektu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4a8a2f e-con-full e-grid elementor-invisible e-con e-child\" data-id=\"f4a8a2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a89ef8 elementor-widget elementor-widget-html\" data-id=\"6a89ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section class=\"flm-aparra-showcase\" aria-label=\"Uk\u00e1zky obsahu pro soci\u00e1ln\u00ed s\u00edt\u011b Aparra\">\r\n  <style>\r\n    .flm-aparra-showcase{\r\n      --flm-text:#2B2B2B;\r\n      --flm-border:#E8DDCC;\r\n      --flm-orange:#FAA222;\r\n      width:100%;\r\n      max-width:1280px;\r\n      margin:0 auto;\r\n      padding:0 20px;\r\n      box-sizing:border-box;\r\n      color:var(--flm-text);\r\n      position:relative;\r\n      overflow:visible;\r\n      background:transparent;\r\n    }\r\n\r\n    .flm-aparra-showcase *,\r\n    .flm-aparra-showcase *::before,\r\n    .flm-aparra-showcase *::after{\r\n      box-sizing:border-box;\r\n    }\r\n\r\n    .flm-aparra-showcase__inner{\r\n      position:relative;\r\n      max-width:1180px;\r\n      margin:0 auto;\r\n      overflow:visible;\r\n      background:transparent;\r\n    }\r\n\r\n    .flm-aparra-showcase__list{\r\n      position:relative;\r\n      z-index:2;\r\n      background:transparent;\r\n    }\r\n\r\n    .flm-aparra-showcase__row{\r\n      display:grid;\r\n      grid-template-columns:minmax(0,1.04fr) minmax(320px,.96fr);\r\n      gap:30px;\r\n      align-items:center;\r\n      padding:30px 0;\r\n      border-top:1px solid var(--flm-border);\r\n      position:relative;\r\n      background:transparent;\r\n      overflow:visible;\r\n    }\r\n\r\n    .flm-aparra-showcase__row:last-child{\r\n      border-bottom:1px solid var(--flm-border);\r\n    }\r\n\r\n    .flm-aparra-showcase__row:nth-child(even){\r\n      grid-template-columns:minmax(320px,.96fr) minmax(0,1.04fr);\r\n    }\r\n\r\n    .flm-aparra-showcase__row:nth-child(even) .flm-aparra-showcase__media{\r\n      order:2;\r\n    }\r\n\r\n    .flm-aparra-showcase__row:nth-child(even) .flm-aparra-showcase__content{\r\n      order:1;\r\n    }\r\n\r\n    .flm-aparra-showcase__media{\r\n      position:relative;\r\n      border-radius:24px;\r\n      overflow:hidden;\r\n      background:#F3ECE1;\r\n      height:min(88vh, 980px);\r\n      min-height:760px;\r\n    }\r\n\r\n    .flm-aparra-showcase__embed-wrap{\r\n      width:100%;\r\n      height:100%;\r\n      padding:18px;\r\n    }\r\n\r\n    .flm-aparra-showcase__embed{\r\n      display:block;\r\n      width:100%;\r\n      height:100%;\r\n      border:0;\r\n      border-radius:18px;\r\n      background:#fff;\r\n    }\r\n\r\n    .flm-aparra-showcase__content{\r\n      display:flex;\r\n      flex-direction:column;\r\n      align-items:flex-start;\r\n      gap:14px;\r\n      min-width:0;\r\n      position:relative;\r\n      z-index:2;\r\n    }\r\n\r\n    .flm-aparra-showcase__tag{\r\n      display:inline-flex;\r\n      align-items:center;\r\n      justify-content:center;\r\n      min-height:34px;\r\n      padding:0 14px;\r\n      border-radius:999px;\r\n      background:rgba(250,162,34,.10);\r\n      color:#955400;\r\n      font-family:\"Space Grotesk\", sans-serif;\r\n      font-size:11px;\r\n      font-weight:700;\r\n      letter-spacing:.08em;\r\n      text-transform:uppercase;\r\n    }\r\n\r\n    .flm-aparra-showcase__name{\r\n      margin:0;\r\n      font-family:\"Bricolage Grotesque\", sans-serif;\r\n      font-size:38px;\r\n      font-weight:600;\r\n      line-height:1;\r\n      text-align:left;\r\n      color:rgb(43,43,43);\r\n      text-wrap:balance;\r\n    }\r\n\r\n    .flm-aparra-showcase__desc{\r\n      margin:0;\r\n      max-width:467.677px;\r\n      font-family:\"Space Grotesk\", sans-serif;\r\n      font-size:16px;\r\n      font-weight:400;\r\n      line-height:22px;\r\n      text-align:start;\r\n      color:rgb(0,0,0);\r\n    }\r\n\r\n    .flm-aparra-showcase__switches{\r\n      display:flex;\r\n      flex-wrap:wrap;\r\n      gap:10px;\r\n      padding-top:4px;\r\n    }\r\n\r\n    .flm-aparra-showcase__switch{\r\n      appearance:none;\r\n      border:1.5px solid rgba(35,35,35,.14);\r\n      border-radius:999px;\r\n      background:#fff;\r\n      color:#232323;\r\n      padding:10px 16px;\r\n      font-family:\"Space Grotesk\", sans-serif;\r\n      font-size:14px;\r\n      line-height:1;\r\n      cursor:pointer;\r\n      transition:.2s ease;\r\n      box-shadow:0 4px 14px rgba(0,0,0,.04);\r\n    }\r\n\r\n    .flm-aparra-showcase__switch:hover{\r\n      border-color:rgba(35,35,35,.22);\r\n      transform:translateY(-1px);\r\n    }\r\n\r\n    .flm-aparra-showcase__switch.is-active{\r\n      background:linear-gradient(135deg,#A84C9D 0%,#FAA222 100%);\r\n      color:#fff;\r\n      border-color:transparent;\r\n      box-shadow:0 10px 24px rgba(168,76,157,.22);\r\n    }\r\n\r\n    .flm-aparra-showcase__actions{\r\n      padding-top:4px;\r\n    }\r\n\r\n    .flm-aparra-showcase__btn,\r\n    .flm-aparra-showcase__btn:link,\r\n    .flm-aparra-showcase__btn:visited{\r\n      display:inline-block;\r\n      font-family:\"Bricolage Grotesque\", sans-serif;\r\n      font-size:16px;\r\n      font-weight:600;\r\n      line-height:19px;\r\n      text-decoration:none !important;\r\n      text-align:center;\r\n      background-color:rgb(250, 162, 34);\r\n      color:rgb(43, 43, 43) !important;\r\n      border:1px solid rgb(43, 43, 43);\r\n      margin:0;\r\n      padding:12px 24px;\r\n      cursor:pointer;\r\n      transition:.3s;\r\n      box-sizing:border-box;\r\n      box-shadow:none;\r\n      border-radius:30px;\r\n      -webkit-text-decoration:none !important;\r\n    }\r\n\r\n    .flm-aparra-showcase__btn:hover,\r\n    .flm-aparra-showcase__btn:focus,\r\n    .flm-aparra-showcase__btn:active{\r\n      color:rgb(43, 43, 43) !important;\r\n      text-decoration:none !important;\r\n      -webkit-text-decoration:none !important;\r\n      filter:brightness(.98);\r\n      transform:translateY(-1px);\r\n      outline:none;\r\n    }\r\n\r\n    .flm-aparra-showcase__btn::before,\r\n    .flm-aparra-showcase__btn::after{\r\n      content:none !important;\r\n      display:none !important;\r\n    }\r\n\r\n    @media (max-width: 980px){\r\n      .flm-aparra-showcase__row,\r\n      .flm-aparra-showcase__row:nth-child(even){\r\n        grid-template-columns:1fr;\r\n        gap:18px;\r\n      }\r\n\r\n      .flm-aparra-showcase__row:nth-child(even) .flm-aparra-showcase__media,\r\n      .flm-aparra-showcase__row:nth-child(even) .flm-aparra-showcase__content{\r\n        order:initial;\r\n      }\r\n\r\n      .flm-aparra-showcase__content{\r\n        align-items:center;\r\n        text-align:center;\r\n      }\r\n\r\n      .flm-aparra-showcase__name{\r\n        text-align:center;\r\n      }\r\n\r\n      .flm-aparra-showcase__desc{\r\n        max-width:640px;\r\n        text-align:center;\r\n      }\r\n\r\n      .flm-aparra-showcase__actions{\r\n        width:100%;\r\n        display:flex;\r\n        justify-content:center;\r\n      }\r\n\r\n      .flm-aparra-showcase__switches{\r\n        justify-content:center;\r\n      }\r\n\r\n      .flm-aparra-showcase__media{\r\n        height:min(84vh, 900px);\r\n        min-height:680px;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 767px){\r\n      .flm-aparra-showcase{\r\n        padding:0 14px;\r\n      }\r\n\r\n      .flm-aparra-showcase__row{\r\n        padding:22px 0;\r\n      }\r\n\r\n      .flm-aparra-showcase__media{\r\n        border-radius:18px;\r\n        height:min(78vh, 760px);\r\n        min-height:560px;\r\n      }\r\n\r\n      .flm-aparra-showcase__embed-wrap{\r\n        padding:12px;\r\n      }\r\n\r\n      .flm-aparra-showcase__embed{\r\n        border-radius:14px;\r\n      }\r\n\r\n      .flm-aparra-showcase__name{\r\n        font-size:26px;\r\n      }\r\n\r\n      .flm-aparra-showcase__desc{\r\n        font-size:16px;\r\n        line-height:22px;\r\n      }\r\n\r\n      .flm-aparra-showcase__switch{\r\n        padding:9px 14px;\r\n        font-size:13px;\r\n      }\r\n    }\r\n\r\n    @media (prefers-reduced-motion: reduce){\r\n      .flm-aparra-showcase *,\r\n      .flm-aparra-showcase *::before,\r\n      .flm-aparra-showcase *::after{\r\n        animation:none !important;\r\n        transition:none !important;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"flm-aparra-showcase__inner\">\r\n    <div class=\"flm-aparra-showcase__list\">\r\n\r\n      <article class=\"flm-aparra-showcase__row\">\r\n        <div class=\"flm-aparra-showcase__media\">\r\n          <div class=\"flm-aparra-showcase__embed-wrap\">\r\n            <iframe class=\"flm-aparra-showcase__embed\" data-preview src=\"https:\/\/www.instagram.com\/reel\/DOI1zeAjaWa\/embed\/captioned\/\" loading=\"lazy\" allowtransparency=\"true\">\r\n            <\/iframe>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"flm-aparra-showcase__content\">\r\n          <span class=\"flm-aparra-showcase__tag\">Reels<\/span>\r\n          <h3 class=\"flm-aparra-showcase__name\" data-title>Lid\u00e9 za kempem<\/h3>\r\n          <p class=\"flm-aparra-showcase__desc\" data-desc>\r\n            Obsah, kter\u00fd od prvn\u00edch sekund d\u00e1v\u00e1 Apar\u0159e tv\u00e1\u0159, energii a siln\u011bj\u0161\u00ed pocit komunity.\r\n          <\/p>\r\n\r\n          <div class=\"flm-aparra-showcase__switches\" aria-label=\"Reels Aparra\">\r\n            <button type=\"button\" class=\"flm-aparra-showcase__switch is-active\" data-url=\"https:\/\/www.instagram.com\/reel\/DOI1zeAjaWa\/\" data-title=\"Lid\u00e9 za kempem\" data-desc=\"Obsah, kter\u00fd od prvn\u00edch sekund d\u00e1v\u00e1 Apar\u0159e tv\u00e1\u0159, energii a siln\u011bj\u0161\u00ed pocit komunity.\">\r\n              T\u00fdm\r\n            <\/button>\r\n\r\n            <button type=\"button\" class=\"flm-aparra-showcase__switch\" data-url=\"https:\/\/www.instagram.com\/reel\/DOOklKdjPqQ\/\" data-title=\"Obsah, kter\u00fd l\u00e1k\u00e1 do konkr\u00e9tn\u00ed destinace\" data-desc=\"Reel, ve kter\u00e9m Hendaye a atmosf\u00e9ra Baskicka aktivn\u011b utv\u00e1\u0159ej\u00ed zna\u010dku a nejsou pouhou kulisou.\">\r\n              Hendaye\r\n            <\/button>\r\n\r\n            <button type=\"button\" class=\"flm-aparra-showcase__switch\" data-url=\"https:\/\/www.instagram.com\/reel\/DOHC4A0jn3H\/\" data-title=\"Lifestylov\u00fd p\u0159\u00edb\u011bh, kter\u00fd vyvol\u00e1v\u00e1 emoce\" data-desc=\"Jemn\u011bj\u0161\u00ed video postaven\u00e9 na rytmu, prost\u0159ed\u00ed a klidn\u011bj\u0161\u00ed energii kempu, kterou lid\u00e9 cht\u011bj\u00ed za\u017e\u00edt.\">\r\n              Atmosf\u00e9ra Capbretonu\r\n            <\/button>\r\n\r\n            <button type=\"button\" class=\"flm-aparra-showcase__switch\" data-url=\"https:\/\/www.instagram.com\/reel\/DVTc_d_jOQG\/\" data-title=\"Obsah, kter\u00fd probouz\u00ed chu\u0165 cestovat\" data-desc=\"Video m\u00edsto p\u0159\u00edm\u00e9ho prodeje probouz\u00ed chu\u0165 vyrazit. Samotnou p\u0159edstavu odjezdu ukazuje jako n\u011bco p\u0159ita\u017eliv\u00e9ho.\">\r\n              Chu\u0165 za\u017e\u00edt to\r\n            <\/button>\r\n          <\/div>\r\n\r\n          <div class=\"flm-aparra-showcase__actions\">\r\n            <a class=\"flm-aparra-showcase__btn\" href=\"https:\/\/www.instagram.com\/reel\/DOI1zeAjaWa\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-open>Otev\u0159\u00edt na Instagramu<\/a>\r\n          <\/div>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"flm-aparra-showcase__row\">\r\n        <div class=\"flm-aparra-showcase__media\">\r\n          <div class=\"flm-aparra-showcase__embed-wrap\">\r\n            <iframe class=\"flm-aparra-showcase__embed\" data-preview src=\"https:\/\/www.instagram.com\/p\/DNlJb4YsX-F\/embed\/captioned\/\" loading=\"lazy\" allowtransparency=\"true\">\r\n            <\/iframe>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"flm-aparra-showcase__content\">\r\n          <span class=\"flm-aparra-showcase__tag\">Carouselov\u00e9 p\u0159\u00edsp\u011bvky<\/span>\r\n          <h3 class=\"flm-aparra-showcase__name\" data-title>Praktick\u00e9 p\u0159\u00edsp\u011bvky, kter\u00e9 pom\u00e1haj\u00ed s v\u00fdb\u011brem<\/h3>\r\n          <p class=\"flm-aparra-showcase__desc\" data-desc>\r\n            Carousely, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed jasn\u00e9 informace, m\u00edstn\u00ed znalosti a praktickou hodnotu.\r\n          <\/p>\r\n\r\n          <div class=\"flm-aparra-showcase__switches\" aria-label=\"Carouselov\u00e9 p\u0159\u00edsp\u011bvky Aparra\">\r\n            <button type=\"button\" class=\"flm-aparra-showcase__switch is-active\" data-url=\"https:\/\/www.instagram.com\/p\/DNlJb4YsX-F\/\" data-title=\"Praktick\u00e9 p\u0159\u00edsp\u011bvky, kter\u00e9 pom\u00e1haj\u00ed s v\u00fdb\u011brem\" data-desc=\"Carousel, kter\u00fd p\u0159ehledn\u011b p\u0159edstavuje hodnotu Aparry, usnad\u0148uje srovn\u00e1n\u00ed a pom\u00e1h\u00e1 si ji zapamatovat.\">\r\n              5 d\u016fvod\u016f\r\n            <\/button>\r\n\r\n            <button type=\"button\" class=\"flm-aparra-showcase__switch\" data-url=\"https:\/\/www.instagram.com\/p\/DNaSN4RtaQ9\/\" data-title=\"M\u00edstn\u00ed znalosti surfov\u00e1n\u00ed v u\u017eite\u010dn\u00e9m obsahu\" data-desc=\"P\u0159\u00edsp\u011bvek p\u0159in\u00e1\u0161\u00ed u\u017eite\u010dn\u00e9 informace a ukazuje, \u017ee zna\u010dka zn\u00e1 pob\u0159e\u017e\u00ed kolem ka\u017ed\u00e9ho kempu do konkr\u00e9tn\u00edch detail\u016f.\">\r\n              Pr\u016fvodce surfov\u00fdmi spoty\r\n            <\/button>\r\n          <\/div>\r\n\r\n          <div class=\"flm-aparra-showcase__actions\">\r\n            <a class=\"flm-aparra-showcase__btn\" href=\"https:\/\/www.instagram.com\/p\/DNlJb4YsX-F\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-open>Otev\u0159\u00edt na Instagramu<\/a>\r\n          <\/div>\r\n        <\/div>\r\n      <\/article>\r\n\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <script>\r\n    (function () {\r\n      var section = document.currentScript.closest('.flm-aparra-showcase');\r\n      if (!section) return;\r\n\r\n      function getEmbedUrl(url) {\r\n        return url.replace(\/\\\/$\/, '') + '\/embed\/captioned\/';\r\n      }\r\n\r\n      var rows = section.querySelectorAll('.flm-aparra-showcase__row');\r\n\r\n      rows.forEach(function (row) {\r\n        var preview = row.querySelector('[data-preview]');\r\n        var title = row.querySelector('[data-title]');\r\n        var desc = row.querySelector('[data-desc]');\r\n        var open = row.querySelector('[data-open]');\r\n        var buttons = row.querySelectorAll('.flm-aparra-showcase__switch');\r\n\r\n        function activate(button) {\r\n          buttons.forEach(function (item) {\r\n            item.classList.remove('is-active');\r\n          });\r\n\r\n          button.classList.add('is-active');\r\n\r\n          var url = button.getAttribute('data-url');\r\n          var nextTitle = button.getAttribute('data-title');\r\n          var nextDesc = button.getAttribute('data-desc');\r\n\r\n          if (preview && url) {\r\n            preview.setAttribute('src', getEmbedUrl(url));\r\n          }\r\n\r\n          if (open && url) {\r\n            open.setAttribute('href', url);\r\n          }\r\n\r\n          if (title && nextTitle) {\r\n            title.textContent = nextTitle;\r\n          }\r\n\r\n          if (desc && nextDesc) {\r\n            desc.textContent = nextDesc;\r\n          }\r\n        }\r\n\r\n        buttons.forEach(function (button) {\r\n          button.addEventListener('click', function () {\r\n            activate(button);\r\n          });\r\n        });\r\n      });\r\n    })();\r\n  <\/script>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af404a6 e-flex e-con-boxed e-con e-parent\" data-id=\"af404a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9f89da3 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9f89da3\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e990f elementor-widget elementor-widget-heading\" data-id=\"72e990f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co Flamia p\u0159ipravila<br> pro Aparru<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9d5f07 e-con-full e-flex e-con e-child\" data-id=\"a9d5f07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1284a9b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1284a9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-d3e9f37 e-con-full e-flex e-con e-child\" data-id=\"d3e9f37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c1429 elementor-widget elementor-widget-heading\" data-id=\"12c1429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Koncepty reels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0910a72 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0910a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>S\u00e9rie reels o lidech, m\u00edstech, \u017eivotn\u00edm stylu a chuti cestovat, kter\u00e1 dala Apar\u0159e v\u00fdrazn\u011bj\u0161\u00ed emocion\u00e1ln\u00ed jazyk na Instagramu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5cf611 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c5cf611\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-c31eace e-con-full e-flex e-con e-child\" data-id=\"c31eace\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7694a2 elementor-widget elementor-widget-heading\" data-id=\"e7694a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Carouselov\u00e9 p\u0159\u00edsp\u011bvky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a70f1b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4a70f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>U\u017eite\u010dn\u00e9 a p\u0159ehledn\u00e9 p\u0159\u00edsp\u011bvky s d\u016fvody pro v\u00fdb\u011br, praktick\u00fdmi doporu\u010den\u00edmi a informacemi, kter\u00e9 podporuj\u00ed jistotu p\u0159i rozhodov\u00e1n\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48e6d43 e-con-full e-flex e-con e-child\" data-id=\"48e6d43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f13724 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6f13724\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"slideInLeft\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-065ad11 e-con-full e-flex e-con e-child\" data-id=\"065ad11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ea5f8 elementor-widget elementor-widget-heading\" data-id=\"c7ea5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Obsahov\u00e9 pil\u00ed\u0159e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5ff58 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ff5ff58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jasn\u011bj\u0161\u00ed r\u00e1mec komunikace, ve kter\u00e9m m\u00e1 ka\u017ed\u00fd p\u0159\u00edsp\u011bvek vlastn\u00ed \u00falohu, od p\u0159ibl\u00ed\u017een\u00ed lid\u00ed a destinace a\u017e po praktick\u00e9 rady.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-903ba35 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"903ba35\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"slideInRight\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-0c32f50 e-con-full e-flex e-con e-child\" data-id=\"0c32f50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579f10a elementor-widget elementor-widget-heading\" data-id=\"579f10a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00edb\u011bh zna\u010dky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9885dc9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9885dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ucelen\u011bj\u0161\u00ed zp\u016fsob p\u0159edstaven\u00ed Aparry: surf, komunita, pob\u0159e\u017e\u00ed, svoboda a osobit\u00e1 atmosf\u00e9ra \u017eivota v kempu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63122d1 e-flex e-con-boxed e-con e-parent\" data-id=\"63122d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dd1058 e-con-full e-flex e-con e-child\" data-id=\"6dd1058\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d6d53da e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d6d53da\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"animation\":\"zoomIn\",\"animation_delay\":200}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-7529342 elementor-widget elementor-widget-heading\" data-id=\"7529342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak jsme postupovali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb1cb43 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bb1cb43\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-ab3d4d2 e-con-full e-flex e-con e-child\" data-id=\"ab3d4d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-f51b05e elementor-widget elementor-widget-heading\" data-id=\"f51b05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c3c3c2 e-con-full e-flex e-con e-child\" data-id=\"1c3c3c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dda0fe8 elementor-widget elementor-widget-heading\" data-id=\"dda0fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pochopen\u00ed atmosf\u00e9ry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-774a078 elementor-widget elementor-widget-text-editor\" data-id=\"774a078\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nejd\u0159\u00edve jsme se pod\u00edvali na to, \u010d\u00edm je Aparra p\u0159ita\u017eliv\u00e1. Krom\u011b surfu jsou to lid\u00e9, prost\u0159ed\u00ed, tempo a pocit, \u017ee \u010dlov\u011bk na t\u00fdden vstoupil do jin\u00e9ho rytmu ne\u017e v b\u011b\u017en\u00e9m \u017eivot\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6266c09 e-con-full e-flex e-con e-child\" data-id=\"6266c09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb1cc23 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cb1cc23\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-7721f5e e-con-full e-flex e-con e-child\" data-id=\"7721f5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a2bff elementor-widget elementor-widget-heading\" data-id=\"a1a2bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6946708 e-con-full e-flex e-con e-child\" data-id=\"6946708\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51e68 elementor-widget elementor-widget-heading\" data-id=\"7e51e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vytvo\u0159en\u00ed obsahov\u00fdch pil\u00ed\u0159\u016f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea8dd4 elementor-widget elementor-widget-text-editor\" data-id=\"6ea8dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sm\u011br jsme postavili na \u010dty\u0159ech z\u00e1kladn\u00edch t\u00e9matech: lid\u00e9, lokalita, \u017eivotn\u00ed styl a praktick\u00e9 rady. Profil tak z\u00edskal strukturu a zachoval si p\u0159irozenost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b613ae6 e-con-full e-flex e-con e-child\" data-id=\"b613ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4787288 e-con-full e-flex e-con e-child\" data-id=\"4787288\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e2a6bc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6e2a6bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInLeft\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-7b43074 e-con-full e-flex e-con e-child\" data-id=\"7b43074\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-631a114 elementor-widget elementor-widget-heading\" data-id=\"631a114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5efec4f e-con-full e-flex e-con e-child\" data-id=\"5efec4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2906782 elementor-widget elementor-widget-heading\" data-id=\"2906782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u016fzn\u00e9 form\u00e1ty a \u00falohy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22fcd5b elementor-widget elementor-widget-text-editor\" data-id=\"22fcd5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vytvo\u0159ili jsme reels a carousely s r\u016fzn\u00fdmi \u00falohami. N\u011bkter\u00e9 pracovaly s emoc\u00ed, dal\u0161\u00ed s informacemi nebo s atmosf\u00e9rou, kter\u00e1 vyvol\u00e1v\u00e1 chu\u0165 cestovat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74662d1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"74662d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\",\"animation\":\"fadeInRight\",\"animation_delay\":200}'>\n\t\t<div class=\"elementor-element elementor-element-52938a0 e-con-full e-flex e-con e-child\" data-id=\"52938a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t<div class=\"elementor-element elementor-element-25da2fa elementor-widget elementor-widget-heading\" data-id=\"25da2fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">04<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cfc028 e-con-full e-flex e-con e-child\" data-id=\"1cfc028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40d64ae elementor-widget elementor-widget-heading\" data-id=\"40d64ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Profil s vlastn\u00ed atmosf\u00e9rou<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f416c96 elementor-widget elementor-widget-text-editor\" data-id=\"f416c96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V\u00fdsledn\u00fd sm\u011br dal Apar\u0159e p\u0159ita\u017eliv\u011bj\u0161\u00ed projev online. Cestovatelsk\u00fd obsah spojil do zna\u010dky s vlastn\u00edm rytmem, t\u00f3nem a sv\u011btem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Soci\u00e1ln\u00ed s\u00edt\u011b pro Aparra Surfcamp Atmosf\u00e9ra oce\u00e1nu a \u017eivota v kempu v obsahu, kter\u00fd l\u00e1k\u00e1 za\u017e\u00edt ho osobn\u011b P\u0159i v\u00fdb\u011bru Aparry rozhoduje p\u0159edstava, jak se tam \u010dlov\u011bk bude c\u00edtit. Je\u0161t\u011b vlhk\u00fd neopren, s\u016fl na k\u016f\u017ei, ve\u010de\u0159e, kter\u00e1 se prot\u00e1hne do noci, a nezn\u00e1m\u00ed lid\u00e9, se kter\u00fdmi nakonec str\u00e1v\u00ed cel\u00fd t\u00fdden. Takov\u00fd z\u00e1\u017eitek pot\u0159ebuje na soci\u00e1ln\u00edch [&hellip;]<\/p>\n","protected":false},"featured_media":7539,"menu_order":0,"template":"","case_study_type":[],"case_study_service":[86],"case_study_industry":[],"class_list":["post-8955","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_service-socialni-site"],"acf":{"project_card_cover":6108,"project_card_name":"Aparra Surfcamp","project_card_scope":"Obsah pro soci\u00e1ln\u00ed s\u00edt\u011b","project_card_result":"Reels a karusely","project_card_result_source":"Obsahov\u00e9 sm\u011b\u0159ov\u00e1n\u00ed pro Instagram","project_card_result_value":"","project_card_result_detail":"Reels a karusely","project_card_cover_framing":"flamia-project-cover flamia-project-cover-full"},"_links":{"self":[{"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/case_study\/8955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/types\/case_study"}],"version-history":[{"count":6,"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/case_study\/8955\/revisions"}],"predecessor-version":[{"id":9478,"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/case_study\/8955\/revisions\/9478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/media\/7539"}],"wp:attachment":[{"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/media?parent=8955"}],"wp:term":[{"taxonomy":"case_study_type","embeddable":true,"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/case_study_type?post=8955"},{"taxonomy":"case_study_service","embeddable":true,"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/case_study_service?post=8955"},{"taxonomy":"case_study_industry","embeddable":true,"href":"https:\/\/flamia.studio\/cs\/wp-json\/wp\/v2\/case_study_industry?post=8955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}